Search Result for 'Roku'

Lionsgate is on track to split into two companies by the end of 2024, separating its movie studio from the STARZ cable channel and streaming service. Despite a slight dip in subscribers, STARZ remains a strong asset with 21.3 million…

Legal battles in the streaming industry, including Dolby's lawsuit against Roku and Fubo's antitrust case against Venu Sports, highlight the intense competition and high stakes in the market. These challenges may set new standards and influence future business practices. Warner…

The Future of TV Briefing provides an updated glossary of key terms used in the TV, streaming, and digital video industry, aiming to clarify and standardize terminology. The guide includes definitions for terms like "Advanced audiences," "AI," "AVOD," "CTV," "FAST,"…

Xperi plans to launch TiVo-powered smart TVs in the U.S. in early 2025, partnering with an unnamed top-five TV manufacturer. This follows their success in Europe, where six manufacturers have shipped over 2 million devices. Despite the dominance of Roku…

Hub's new survey reveals that smart TVs are significantly changing how viewers access content. About half of respondents start their TV viewing by looking at TV apps. In 2024, 60% of "most-used" TV sets are connected to a streaming platform,…

Future Today is partnering with iSpot.tv to measure and optimize its streaming advertising campaigns. iSpot's system measures the incremental reach of streaming beyond linear TV, helping advertisers refine campaign delivery and demonstrate audience reach with third-party data. This collaboration aims…

Warner Bros. Discovery (WBD) CEO David Zaslav's strategy to merge Discovery and HBO Max has not achieved the expected subscriber growth and profitability to compete with Netflix and Disney+. Analysts suggest either a spinoff of the movie studio and direct-to-consumer…

Lightshed Partners addresses the question of who owns connected TV streaming traffic, examining whether the app/platform or the programmer should get viewership credit. It contrasts how viewership is credited for shows streamed through apps like Tubi and Pluto on third-party…

The IAB reports that connected TV (CTV) ad spending is set to surpass online video (OLV) by 35% this year, with programmatic buying now the dominant method for CTV transactions, comprising 75% of buys. The IAB Digital Video Ad Spend…

MyBundle has hired Michael Goldstein as chief revenue officer to oversee sales, marketing, and partner success. Goldstein, formerly with Ting, brings valuable experience from the ISP sector, aligning with MyBundle's focus on smaller and mid-sized broadband providers. CEO Jason Cohen…