Amazon has increased Prime Video’s ad load to four-to-six minutes per hour, nearly doubling the previous maximum of three-and-a-half minutes, according to Adweek. The change is part of Amazon’s broader monetization strategy, which includes a $3/month charge to remove ads…
YouTube contributed $55 billion to the U.S. GDP and supported 490,000 full-time equivalent jobs in 2024, according to its latest Impact Report with Oxford Economics. This marks a significant year-over-year increase and underscores the platform’s expanding economic influence, driven by…
Ask Skip tackles the harsh reality of CTV fraud, calling it a multi-billion dollar shell game enabled by an industry addicted to scale over scrutiny. Nearly every player—intermediaries, platforms, agencies, and even brands—either profits from or willfully ignores the problem.…
TV Rev discusses how the future of streaming hinges not on content volume but on discovery, with platforms now competing to deliver faster, more intuitive user experiences. As frustration with poor search tools leads to session abandonment, platforms are investing…
DAZN is leveraging the launch of the new FIFA Club World Cup, which starts June 14 in the US, as its most ambitious push yet into the American market. The global sports streamer, holding exclusive rights to the tournament, will…
Variety’s Strictly Business podcast features Havas Play’s Angelique Hernandez and Jarell Thompson discussing how brands can authentically engage Gen Z through gaming platforms and creator communities. They highlight a rigorous vetting process to ensure brand safety and audience fit. ARC…
Roku and MAGNA’s new study, “TV Attention, Deconstructed,” reveals how streaming has upended traditional TV advertising rules. Time of day is less relevant, model diversity boosts ad attention by 18%, and ad spacing is significantly more effective on streaming versus…
LG Ad Solutions has partnered with Experian to integrate its ConsumerView data into LG's platform, enhancing audience targeting capabilities for advertisers in the UK. This collaboration enables brands to leverage detailed consumer insights for more precise and personalized CTV and…
Triller Group has completed a strategic reorganization into three key units—Social Media (Triller App), Fintech (AGBA), and Combat Sports (BKFC)—to drive focused growth and scalability. The company plans to aggressively expand over the next six months, including launching a cryptocurrency…
WndrCo, co-founded by Jeffrey Katzenberg, co-led a $15.5 million Series A round for Creatify, an AI-powered platform that rapidly generates social video ads. Creatify’s AdMax leverages AI to mimic high-performing content on platforms like TikTok and Instagram, aligning with a…
