Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…
Mike Shields highlights the mismatch between the expectations and strategies of video programmers and the current operations of FAST platforms. While many TV manufacturers and FAST services like Samsung TV Plus, Vizio WatchFree+, and LG offer extensive channel lineups with…
Madhive has partnered with Samba TV for ACR-based audience targeting, enhancing its CTV advertising platform by enabling clients to target audiences based on TV viewing behaviors. Samba TV tracks 38 million U.S. TV devices, providing Madhive with over 1,000 audience…
Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…
Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services for 2024, according to a report by The Information. These commitments, made during the recent upfront ad market, include ads on Prime Video and…
Paramount Global may drop Nielsen due to rising costs ahead of a contract deadline, with plans to switch to VideoAmp if no deal is reached. This comes amid Paramount's efforts to cut costs, including a 15% workforce reduction and potential…
The "streaming wars" persist as Netflix, YouTube, Disney, and Amazon leverage their distinct strengths, analyzed through "Streamonomics." Netflix’s "Primacy Advantage" comes from its first-mover status, while YouTube’s "Urgency Advantage" is driven by its creator-based model. Disney excels with its unmatched…
LG smart TVs, including OLED models, are now displaying full-screen ads before screensavers when idle. These ads promote both LG and third-party products, but can be disabled in the settings. As LG expands its webOS platform, more ads are expected…
In his inaugural issue, The Streaming Madman delivers a fiery critique of the streaming and advertising industries, warning that without ad revenue, streaming could implode like the dot-com bubble. He mocks the clash between old-school ad execs and the chaotic…
Victory+, a new ad-supported streaming service from the Dallas Stars and APMC, launched to broadcast Stars and select Anaheim Ducks games, bypassing traditional RSNs. This direct-to-consumer model challenges the declining RSN framework. APMC’s Chief Strategy Officer, Narendra Nag, explained to…
