Kirby examines how streaming services lack visibility into what drives viewers to watch, with Hub research showing that 29% discover new favorite shows through personal recommendations and 41% use AI…
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The Streaming Wars is an independent intelligence and B2B media platform covering streaming, distribution, advertising, and media economics. Built by operators and read by decision-makers, TSW helps companies build authority and reach the buyers shaping the industry. Ad-free. Paywall-free.