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DoorDash’s $17 Billion Instacart Deal Would Expand Its Retail Ad Reach and Deepen Grocers’ Supplier Dependence

The Streaming Wars Staff
DoorDash's planned $17 billion Instacart acquisition would combine businesses representing 77% of tracked delivery retail-media ad impressions and expand purchase-based targeting and measurement across CTV. The deal could strengthen DoorDash's position against Amazon and Walmart while giving it greater influence…

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