YouTube is testing a new multiplayer feature for its "Playables" mini-games, starting with titles like Ludo Club and Magic Tiles 3. Available since May, Playables offers over 130 free games spanning various categories, aiming to enhance user engagement.

Netflix and Mastercard are partnering to offer Mastercard holders exclusive benefits at Netflix’s immersive experiences, including Stranger Things: The First Shadow on Broadway and Netflix House locations opening in 2024. The collaboration aims to meet growing demand for transformative entertainment…

Netflix has partnered with Duolingo to promote Season 2 of Squid Game, integrating over 40 phrases from the series into Duolingo’s Korean lessons and launching a TikTok filter inspired by the show’s Red Light, Green Light game. The collaboration aims…

BuzzFeed has sold the studio behind the show "Hot Ones" to an affiliate of Soros Fund Management for $82.5 million. The sale is part of BuzzFeed's shift away from content-driven revenue to focus on high-margin, tech-enabled strategies like programmatic advertising…

Our latest From the Archives reflects on Disney+'s transformative 10-year DTC journey as Disney+ celebrates its 5th anniversary today. Over its first five years, Disney+ reached 150 million subscribers, introduced an ad-supported tier, and turned a profit in 2024 ahead…

Paramount Global is restructuring its distribution teams ahead of its 2025 merger with Skydance Media, integrating streaming and TV networks distribution. The move includes layoffs and follows broader cost-cutting efforts to save $500 million annually. Key executive Jeff Shultz will…