Kirby reframes IMAX’s potential sale around something far more valuable than screens: the power to make audiences care enough to leave the house. IMAX has turned premium theatrical into a…
Spotify is adding more than 650 narrated magazine articles from publishers including Rolling Stone, The Atlantic, and Variety as part of its push to expand beyond music and podcasts into a broader spoken-word ecosystem. The move strengthens Spotify’s engagement strategy…
Scripted streaming hits aren't doing the same job they used to. With season gaps stretching from 12 months in 2020 to 21 months in 2025, returning originals are becoming customer win-back campaigns instead of retention engines. That’s great for premiere-month…
Roku's redesign turns its TV operating system into a more aggressive discovery and advertising platform, using personalized recommendations and subscription prompts to influence viewing behavior before users enter streaming apps. As streaming fragmentation grows, Roku’s betting control over discovery and…
Skip explains why marketing still treats attribution like fact even though consumer behavior is increasingly hard to measure. Attribution still helps reduce uncertainty, but too many companies use it as proof of causality, which pushes budgets toward channels that are…
Canada’s expanded digital media contribution framework could push foreign streamers and audio platforms like Netflix, Disney+, Prime Video and Spotify to contribute up to 15% of Canadian revenue into the country’s cultural production system. The policy increases pressure on global…
Universal Music Group's renewed deal with TikTok highlights how major labels are pushing platforms to tighten AI music moderation, attribution, and rights enforcement as generative music scales. The agreement, alongside UMG’s separate AI-focused licensing approach with Spotify, shows the industry…
Scripted streaming hits aren't doing the same job they used to. With season gaps stretching from 12 months in 2020 to 21 months in 2025, returning originals are becoming customer win-back campaigns instead of retention engines. That’s great for premiere-month…
Roku's redesign turns its TV operating system into a more aggressive discovery and advertising platform, using personalized recommendations and subscription prompts to influence viewing behavior before users enter streaming apps. As streaming fragmentation grows, Roku’s betting control over discovery and…
Spotify signed a licensing deal with Universal Music Group that lets Premium subscribers create AI-generated remixes and covers using UMG’s catalog through a paid add-on tier. The agreement gives artists revenue shares while positioning Spotify as a licensed AI music…
Sony Pictures Television’s acquisition of 32 Flavors gives the studio control of one of reality TV’s most durable franchise producers, including “Vanderpump Rules” and multiple “Real Housewives” series. The deal reflects how valuable unscripted programming has become because it delivers…
Sky News is launching a paid podcast subscription service as part of its Sky News 2030 strategy, using ad-free listening, bonus content, live events and community features to build recurring revenue around talent-driven journalism and deeper audience engagement across digital…
Fox’s latest earnings reinforced how central Tubi has become to the company’s long-term streaming strategy as digital advertising and connected TV growth increasingly offset pressure in the traditional television business. The quarter highlighted Fox’s disciplined approach to streaming, focusing on…
HBO Max has launched in Germany, Italy, and five other European markets, expanding through new carriage deals with Amazon Prime Video and local bundling partners. The move ends legacy Sky restrictions and sets the stage for a U.K./Ireland launch in…
Spotify has opened a new video-first podcast studio in Hollywood’s Sycamore media district, marking its second LA location and expanding its investment in video podcasting. The 11,000-square-foot facility will support creators in the Spotify Partner Program, including The Ringer and…
Netflix is facing a lawsuit from an HBO Max subscriber seeking to block its proposed $82.7 billion acquisition of Warner Bros. Discovery’s entertainment assets, alleging the merger would harm competition and lead to higher subscription prices. The plaintiff argues the…
FIFA has named TikTok its official "Preferred Platform" for the 2026 World Cup, marking the first time a social media platform has received such a designation. The deal includes live match footage, press conferences, training updates, and creator-led content, aiming…
NBCUniversal is expanding Peacock’s interactive sports streaming features for the 2026 Milan Cortina Winter Olympics and NBA All-Star Weekend. New mobile-optimized experiences—Rinkside Live for hockey and figure skating, and Courtside Live for basketball—will let users toggle between curated camera angles…
Disney+ is planning to launch a vertical, TikTok-style video feed later this year, aiming to increase daily user engagement through short-form content. The feed may include episode clips, social content, and AI-generated videos, possibly integrating elements from its ESPN “Verts”…
