Netflix will begin carrying live content from NASA+ later this summer, marking its first U.S. partnership with a third-party live feed provider. The deal adds rocket launches and mission coverage…
Amazon is executing a dual-platform streaming strategy in India, targeting subscription-ready audiences with Prime Video and mobile-first, ad-supported users through Amazon MX Player. Prime Video is investing in premium originals and theatrical releases, while MX Player is focused on scaled…
ISS has recommended Paramount Global shareholders vote against the re-election of Shari Redstone and three other board members, citing concerns over the company’s dual-class capital structure and executive compensation practices. The proxy adviser’s move adds pressure as Paramount awaits regulatory…
Netflix is leveraging the final season of Squid Game to reinforce its long-term commitment to Korean storytelling. Speaking at the APOS summit, VP Don Kang emphasized that Korean content is now a foundational part of the platform’s global strategy. While…
Ask Skip tackles why interactive ads haven’t scaled despite Hulu’s decade-old success with the format. The answer: structural laziness, misaligned incentives, and a lack of real UX innovation across most platforms. The tech exists—what’s missing is the will to build…
ViX is on track to become the fastest-growing major streaming service in the Americas in 2025, with an 18% subscriber increase projected by Ampere Analysis. Its hybrid freemium model, strong advertising revenue (expected to account for 60% of 2025 revenue),…
Park County, the company owned by South Park creators Trey Parker and Matt Stone, has threatened legal action against incoming Paramount executive Jeff Shell, accusing him of interfering in the show’s next streaming deal. They allege Shell directed Netflix and…
Amazon is executing a dual-platform streaming strategy in India, targeting subscription-ready audiences with Prime Video and mobile-first, ad-supported users through Amazon MX Player. Prime Video is investing in premium originals and theatrical releases, while MX Player is focused on scaled…
ISS has recommended Paramount Global shareholders vote against the re-election of Shari Redstone and three other board members, citing concerns over the company’s dual-class capital structure and executive compensation practices. The proxy adviser’s move adds pressure as Paramount awaits regulatory…
Netflix is leveraging the final season of Squid Game to reinforce its long-term commitment to Korean storytelling. Speaking at the APOS summit, VP Don Kang emphasized that Korean content is now a foundational part of the platform’s global strategy. While…
ViX is on track to become the fastest-growing major streaming service in the Americas in 2025, with an 18% subscriber increase projected by Ampere Analysis. Its hybrid freemium model, strong advertising revenue (expected to account for 60% of 2025 revenue),…
Park County, the company owned by South Park creators Trey Parker and Matt Stone, has threatened legal action against incoming Paramount executive Jeff Shell, accusing him of interfering in the show’s next streaming deal. They allege Shell directed Netflix and…
Omnicom and Interpublic Group (IPG) have received FTC approval to proceed with their $13.5 billion merger, creating the world's largest advertising holding company. However, the green light comes with strict conditions aimed at preventing politically motivated media buying, prohibiting coordinated…
The NFL is revamping its "NFL Top 100" series as a short-form, player-voted countdown on X, aiming to boost engagement by meeting fans where they already debate — on social. While the top 10 will still air on NFL Network,…
Netflix is developing AI-driven technology to personalize not just recommendations, but also video content like trailers and interactive shows. Recent patents outline custom trailers tailored to user preferences and dynamic choose-your-own-adventure formats powered by machine learning. These tools aim to…
Netflix hosted an elaborate fan event in Seoul to mark the final season of Squid Game, showcasing the show’s global cultural dominance and strategic value. The spectacle featured 450+ performers, iconic visuals, and drew a crowd of 38,000, underscoring Netflix's…
Spotify is expanding its video content ambitions, aiming to complement its core music offerings rather than chase exclusivity. With 300 million users already consuming video podcasts and 40 million U.S. podcast listeners, Spotify is eyeing more music-oriented video content, potentially…
The IAB has launched a Gaming Measurement Framework to standardize how advertising success is measured across gaming platforms. With over 80% of U.S. internet users identifying as gamers, the framework provides a consistent set of metrics for display, video, audio,…
DoubleVerify uncovered "ShadowBot," a fraudulent bot scheme that spoofed over 35 million mobile devices and drained $2.5 million from unprotected advertisers in Q1 2025. The scheme targeted mobile and CTV environments using unsophisticated tactics like outdated screen resolutions and app…
