Amazon will shut down the standalone Freevee app in August, finalizing its plan to consolidate ad-supported streaming content within Prime Video. As covered by The Streaming Wars in November 2024, Amazon began phasing out Freevee last year to streamline its…
Netflix will begin carrying live content from NASA+ later this summer, marking its first U.S. partnership with a third-party live feed provider. The deal adds rocket launches and mission coverage to Netflix’s lineup, but more importantly, signals the company's growing…
Ampere Analysis reports that short-form video now surpasses streaming, broadcast TV, and gaming in daily usage, with 63% of the global online population engaging with platforms like TikTok, YouTube Shorts, and Instagram Reels daily. The format’s rapid growth is fueled…
Netflix is leveraging the final season of Squid Game to reinforce its long-term commitment to Korean storytelling. Speaking at the APOS summit, VP Don Kang emphasized that Korean content is now a foundational part of the platform’s global strategy. While…
Omnicom and Interpublic Group (IPG) have received FTC approval to proceed with their $13.5 billion merger, creating the world's largest advertising holding company. However, the green light comes with strict conditions aimed at preventing politically motivated media buying, prohibiting coordinated…
UFC is likely to move away from its exclusive media rights deal with ESPN and is “likely” to pursue a multi-partner distribution strategy for its next contract, targeting $1 billion annually. With competitors like Netflix, Amazon, and Warner Bros. Discovery…
Verizon is shutting down its +play streaming marketplace, a service launched in 2022 to let customers manage and bundle streaming subscriptions. The move reflects a broader shift toward MyPlan and MyHome perks, which are integrated into Verizon’s core wireless and…
Netflix is integrating live broadcast and on-demand television into its platform starting July 2026, beginning in France through a new partnership with TF1 Group. This move gives Netflix subscribers access to TF1’s live channels and streaming service TF1+, including major…
Streaming overtook linear TV in May 2025 for the first time, reaching 44.8% of all U.S. TV usage according to Nielsen. Cable and broadcast fell to a combined 44.2%, marking a major industry milestone. FAST platforms gained ground while services…
Paramount laid off 3.5% of its U.S. workforce, continuing a pattern of cuts tied to declining linear TV revenues and an uncertain pivot to streaming. The move follows over 2,000 job eliminations tied to a $500 million cost-cutting effort, and…
