NASCAR expects its move to Prime Video in 2025 to match cable viewership, projecting at least 2 million viewers per race. This marks the first time premier NASCAR events will be exclusively streamed, with five races airing on Prime as…

Apple TV+ is testing its HBO-inspired content strategy as Severance season 2 reaches its finale. Rather than increasing content volume, Apple is betting that a steady stream of prestige shows will retain subscribers, similar to HBO’s traditional approach. Following Severance,…

TKO is already shopping media rights for its newly announced boxing league in partnership with Saudi Arabia, despite the promotion still being in its early stages. Dana White, who is expected to lead the league, confirmed the search for a…

Mike Verdu, former head of Netflix’s gaming division, has fully exited the company after briefly leading its generative AI gaming initiative. Verdu, who joined Netflix in 2021, played a key role in expanding its gaming strategy, including multiple studio acquisitions…

Spotify has officially renewed its partnership with Bill Simmons and The Ringer, dispelling speculation that Simmons might leave the platform. Simmons originally signed a $250 million deal with Spotify in 2020, and the renewed collaboration will now focus on expanding…

E. W. Scripps Company reported $2.5 billion in revenue for 2024, reflecting nearly 9% growth. The company delayed its Q4 and full-year earnings report to finalize a refinancing deal covering 70% of its debt, including a $1.3 billion restructuring and…

Cinelytic has acquired Jumpcut Media, an AI firm specializing in IP management and audience analysis tools. The deal strengthens Cinelytic’s AI-driven data analytics platform for the entertainment industry by integrating Jumpcut’s ScriptSense tool, which evaluates film/TV scripts and books at…

Universal Music Group reported a 6.5% revenue increase in 2024 to $12.8 billion, with subscription revenue up 8.2% despite a 5.1% drop in streaming revenue. Cost-cutting through layoffs boosted profits, with adjusted EBITDA rising 13.8% to $2.88 billion. UMG emphasized…

ESPN reportedly sought to cut its annual MLB rights payments from $550 million to just $200 million before opting out of its contract. The network’s valuation of its MLB package— which includes Sunday Night Baseball, the Home Run Derby, and…

Josh Allen is teaming up with Skydance Sports to develop a mix of scripted, unscripted, and branded content. The Buffalo Bills QB and reigning NFL MVP says he’s excited to use his platform for storytelling, while Skydance sees him as…