Netflix has recruited top NFL broadcasters from rival networks for its Christmas GameDay, raising questions about why competitors allowed their talent to join. Analysts suggest networks prioritized maintaining strong ties with the NFL, whose influence outweighs the risks of aiding…

Ampere Analysis projects global streaming subscriptions will grow from 1.8 billion to over 2 billion by 2029, driven by growth in the Asia Pacific region as the U.S. market becomes saturated. Revenue growth is expected to outpace subscriber increases, reaching…

YouTube is testing a new multiplayer feature for its "Playables" mini-games, starting with titles like Ludo Club and Magic Tiles 3. Available since May, Playables offers over 130 free games spanning various categories, aiming to enhance user engagement.

Netflix and Mastercard are partnering to offer Mastercard holders exclusive benefits at Netflix’s immersive experiences, including Stranger Things: The First Shadow on Broadway and Netflix House locations opening in 2024. The collaboration aims to meet growing demand for transformative entertainment…

Netflix has partnered with Duolingo to promote Season 2 of Squid Game, integrating over 40 phrases from the series into Duolingo’s Korean lessons and launching a TikTok filter inspired by the show’s Red Light, Green Light game. The collaboration aims…

PricewaterhouseCoopers forecasts a robust 2025 M&A market in media and telecom, citing pent-up demand and favorable regulatory shifts. The report anticipates a surge in dealmaking, driven by advances in AI, abundant capital, and pro-deregulation policies under new FTC and FCC…

BuzzFeed has sold the studio behind the show "Hot Ones" to an affiliate of Soros Fund Management for $82.5 million. The sale is part of BuzzFeed's shift away from content-driven revenue to focus on high-margin, tech-enabled strategies like programmatic advertising…

Paramount Global is restructuring its distribution teams ahead of its 2025 merger with Skydance Media, integrating streaming and TV networks distribution. The move includes layoffs and follows broader cost-cutting efforts to save $500 million annually. Key executive Jeff Shultz will…

Anthem Sports & Entertainment has named Carlos Silva president of Anthem Sports Group, overseeing TNA Wrestling, Invicta FC, and Fight Network. Silva, reporting to CEO Leonard Asper, brings extensive sports and media experience, positioning Anthem for further growth.

Business Insider has reported ad-industry insiders’ views on Omnicom’s $13.25 billion bid to acquire IPG, sparking speculation of further consolidation in the $70 billion advertising sector. The merger reflects pressures from concentrated ad spending by tech giants, AI disruptions, and…