The homie Evan Shapiro discusses the media landscape with The Hollywood Reporter, critiquing Hollywood's rush into streaming without analyzing DTC implications. He emphasized that while "content is still king, data is the bloodline," urging collaboration and data prioritization among media…
Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…
Mike Shields highlights the mismatch between the expectations and strategies of video programmers and the current operations of FAST platforms. While many TV manufacturers and FAST services like Samsung TV Plus, Vizio WatchFree+, and LG offer extensive channel lineups with…
The Streaming Madman goes after DirecTV and Dish Network in his no-holds-barred takedown of their merger, mocking the idea that combining two sinking ships will somehow save their pay-TV business. After ripping into the merger's flawed logic of "scale," he…
Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…
Janko Roettgers dives into the chaotic aftermath of Redbox's bankruptcy and liquidation, detailing the odd and risky behavior surrounding its collapse. Following its Chapter 7 filing, former employees and customers are scavenging DVDs and kiosks, with DVDs flooding eBay and…
Disney has launched its own password-sharing crackdown following Netflix’s successful model, aiming to convert unauthorized users into paying subscribers. This strategy mirrors Netflix's approach, which led to significant subscriber and revenue growth. We explore why other platforms like Max are…
Apple is pulling back on theatrical releases after disappointing box office returns for films like "Killers of the Flower Moon" and "Napoleon." Despite an initial $1 billion annual investment in theatrical films, Apple will now focus on lower-budget productions, with…
The subscription economy is shifting towards indirect channels like banking apps and telcos, with 63% of SVOD subscriptions acquired through these platforms in 2023. Consumers prefer centralized management for convenience and data security, driving banks and telcos to offer subscription…
Jeff Zucker sees opportunities for media companies to create their own sports events and leagues as live sports rights are locked into long-term deals. He highlights the potential of "owned and operated" properties like Netflix's sports events and Redbird's Players…
