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iSpot has integrated with TikTok to help brands compare audience reach between TikTok and American Linear TV. This integration, available through iSpot’s Unified Measurement Platform, revealed that 58% of TikTok impressions reach unique audiences unexposed to TV campaigns, highlighting TikTok's…

Vizio reported revenue growth for Q3 2024, driven by increases in platform income from advertising and partnerships. Total revenue rose 4% year-over-year to $445 million, with Platform+ revenue up by 26% to $197 million, largely due to a 31% jump…

Disney announced that its streaming services—Disney+, Hulu, and ESPN+—averaged 157 million global monthly active users (MAUs) and 112 million domestic MAUs over the past six months. The metrics exclude Hotstar and are based on users watching ad-supported content for over…

Super Bowl LIX set a record with 126 million viewers, driven by streaming growth. Fox’s Tubi drew 13.6 million viewers, while traditional TV households declined by 5%. Despite a lopsided game, peak viewership hit 135.7 million, and advertisers saw strong…

The "streaming wars" persist as Netflix, YouTube, Disney, and Amazon leverage their distinct strengths, analyzed through "Streamonomics." Netflix’s "Primacy Advantage" comes from its first-mover status, while YouTube’s "Urgency Advantage" is driven by its creator-based model. Disney excels with its unmatched…

Skip unpacks YouTube’s massive $10.5 billion Q4 ad haul—a 13.8% jump fueled by election-season ad dollars. YouTube continues to dominate ad-supported streaming, but its parent, Alphabet, is making Wall Street nervous with a massive $75 billion AI spending spree. Is…