Jack explains how in-stream shopping technology is revolutionizing digital advertising and e-commerce by enabling purchases directly within streaming content. This seamless experience, powered by AI and secure payment systems, boosts conversion rates and enhances user convenience. Platforms like YouTube and…
Lionsgate has partnered with AI firm Runway, becoming the first major Hollywood studio to use AI in production. The deal will utilize AI for pre-production tasks like storyboarding, offering potential cost savings but sparking concerns over job displacement. With over…
YouTube has introduced AI-powered tools for its Shorts platform, including the Veo feature that allows creators to add AI-generated backgrounds and create six-second videos from text prompts. Rolling out in 2024 and 2025, these tools aim to streamline content creation.…
Lionsgate has partnered with AI research firm Runway to develop a custom generative AI model tailored to Lionsgate's content. This marks the first collaboration between Runway and a major Hollywood studio, with the AI aimed at supporting filmmakers in preproduction…
In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…
DreamFlare AI has appointed Cameron Purcell as Vice President of Development and Kelly Kanavas as Creative Executive. Purcell brings experience from Universal Pictures, Annapurna, and Krafton, while Kanavas joins from Netflix and has worked at Disney and Paramount. DreamFlare, which…
