Amazon will shut down the standalone Freevee app in August, finalizing its plan to consolidate ad-supported streaming content within Prime Video. As covered by The Streaming Wars in November 2024, Amazon began phasing out Freevee last year to streamline its…
JioStar CEO Sanjog Gupta is leading a bold strategy to position sports as the ultimate audience aggregator for India’s evolving entertainment landscape. His $500 million investment plan emphasizes leveraging marquee events like the IPL to fuel broader platform engagement across…
Netflix will begin carrying live content from NASA+ later this summer, marking its first U.S. partnership with a third-party live feed provider. The deal adds rocket launches and mission coverage to Netflix’s lineup, but more importantly, signals the company's growing…
The NFL is revamping its "NFL Top 100" series as a short-form, player-voted countdown on X, aiming to boost engagement by meeting fans where they already debate — on social. While the top 10 will still air on NFL Network,…
Netflix is developing AI-driven technology to personalize not just recommendations, but also video content like trailers and interactive shows. Recent patents outline custom trailers tailored to user preferences and dynamic choose-your-own-adventure formats powered by machine learning. These tools aim to…
Netflix hosted an elaborate fan event in Seoul to mark the final season of Squid Game, showcasing the show’s global cultural dominance and strategic value. The spectacle featured 450+ performers, iconic visuals, and drew a crowd of 38,000, underscoring Netflix's…
Disney and Charter have expanded their 2023 carriage deal, restoring eight previously dropped linear channels to Spectrum TV and adding ad-supported Hulu to Spectrum TV Select at no extra cost. The agreement extends the companies' multiyear partnership and deepens a…
From the Archives traces how the founders of adRise pulled off a rare pivot, turning a B2B infrastructure play into a direct-to-consumer powerhouse with Tubi. By leveraging backend distribution deals to quietly build its own content library, Tubi avoided costly…
Wells Fargo analyst Steven Cahall believes Netflix should invest in high-value, short-form content and exclusive creator deals as a core strategy to reach its $1 trillion market cap goal by 2030. He sees this move as a third growth pillar—alongside…
WTA Ventures and Tennis Channel have extended their U.S. media rights partnership through 2032, securing exclusive multi-platform coverage of WTA 1000, 500, 250 events (excluding U.S.-based ones), and the WTA Finals. The expanded deal reinforces Tennis Channel’s role as the…
