Netflix co-CEO Ted Sarandos says global hits like Squid Game succeed by being deeply local, not globally designed. Speaking at the Semafor World Economy Summit, he emphasized Netflix’s strategy of giving international teams full autonomy, which has helped drive global…
Lucas Shaw and Katty Kay discuss how YouTube’s dominance in U.S. TV viewership and its projected revenue growth, expected to surpass Disney, signals a major shift in the entertainment industry. With creators like MrBeast and Cocomelon landing high-budget deals and…
Dimension Studio has launched an end-to-end AI-powered production pipeline, moving beyond experimental generative AI into full-scale operational use. Developed by its R&D division, the pipeline streamlines every phase of production — from ideation to delivery — enabling smaller teams to…
The Verge breaks down WWE’s YouTube strategy, where the company splits archival content into dedicated channels like WWE Vault to boost engagement and reach. By separating legacy footage from its main feed, WWE is driving long-tail viewership and showing how…
The Desk looks at how Philo boosted conversions and cut fraud by partnering with Stripe and accepting alternative payments like Cash App. The move helped the budget-friendly streamer better serve underbanked users and handle major spikes in demand—especially during Yellowstone…
Netflix is exploring video podcasts as part of its effort to attract creator-led content, with co-CEO Ted Sarandos suggesting some may debut on the platform soon. The move signals a broader push to compete with YouTube, which leads in TV…
Netflix is testing an OpenAI-powered AI search tool on iOS devices in Australia and New Zealand, allowing users to find content using natural language and mood-based prompts. The tool is opt-in and builds on Netflix’s existing recommendation systems, aiming to…
Netflix is increasingly relying on South Korean content, which now accounts for 8–9% of global viewing hours, surpassing UK and Japanese programming. Ampere Analysis attributes this success to Netflix’s mature production strategy, strong partnerships with local studios like CJ ENM,…
Netflix has launched Thronglets, a mobile game tied directly to the Black Mirror episode “Plaything,” blurring the line between show and gameplay. Developed by Night School Studio, the game is a narrative extension—not just a promo—mirroring the episode’s emotional depth…
BeReal has begun rolling out in-feed ads and branded takeovers in the U.S. following its €500 million acquisition by Voodoo. The platform, once a holdout against monetization, is now chasing ad dollars from brands like Amazon and Nike, despite falling…
