Business

X (fka Twitter) launched its X TV app on select smart TVs, including Amazon Fire, Google, and LG, as part of a beta release. While the app aims to provide a way to stream X's video content, including SpaceX launches,…

Disney is innovating its advertising strategy on Disney+, Hulu, and ESPN+ by introducing interactive ads, including shoppable ads and advergames, to enhance viewer engagement and increase revenue. These ads, developed in partnership with BrightLine, allow viewers to interact directly through…

Fox Corporation reported mixed Q4 results with revenue at $3.09 billion, slightly below expectations, and net income dropping to $320 million. Adjusted EPS exceeded estimates at 90 cents. Growth in affiliate fees was offset by flat advertising revenues. CEO Lachlan…

Streamers are increasingly adopting strategies from traditional broadcast TV to drive engagement and reduce subscriber churn. Netflix, Amazon Prime Video, and others are incorporating elements like live events, commercials, and long-running procedural series. They are also exploring bundled offerings reminiscent…

Warner Bros. Discovery shares dropped over 11% following a disappointing Q2 2024 earnings report, which revealed a $10 billion net loss, including a $9.1 billion impairment charge related to its networks segment. The company cited ongoing challenges in the U.S.…

Mike Shields highlights the mismatch between the expectations and strategies of video programmers and the current operations of FAST platforms. While many TV manufacturers and FAST services like Samsung TV Plus, Vizio WatchFree+, and LG offer extensive channel lineups with…