Jack explains how in-stream shopping technology is revolutionizing digital advertising and e-commerce by enabling purchases directly within streaming content. This seamless experience, powered by AI and secure payment systems, boosts conversion rates and enhances user convenience. Platforms like YouTube and…
Jack explores how streaming platforms are navigating the balance between Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) to optimize revenue growth. As the lines between SVOD and AVOD blur, innovation in ad delivery and content models…
Jack explores how multiview streaming is transforming the way fans watch live sports, allowing them to view multiple games or angles on a single screen. Originally popularized in France, the technology has gained traction in the U.S. with platforms like…
In his latest column, Jack Wagner explores the transformative impact of self-service ad buying on the global digital advertising landscape. These platforms have democratized ad access, allowing businesses of all sizes to control and optimize campaigns directly, without intermediaries. While…
In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…
Jack Wagner dives into the ever-shifting world of CTV, OTT, and FAST channels, spotlighting the surge of interactivity that's reshaping the game. He breaks down the latest trends, like shoppable TV, interactive ads, AI, AR, and voice control, all designed…
