Search Result for 'Roku'

The FAST (Free Ad-Supported Streaming TV) market has seen substantial growth over the past few years, though growth has begun to slow. As of late 2023, nearly 50% of US households were using FAST services. While time spent on these…

Warner Bros. Discovery (WBD) announced a forthcoming bundle combining Disney+, Hulu, and Max, targeting U.S. consumers this summer. This strategic partnership aims to create a comprehensive streaming package, leveraging Disney's strength in kids and family programming and WBD's premium scripted…

The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

Prime Video works to tackle low latency, quality for live sports streaming bfletcher Mon, 04/22/2024 - 16:48

The TV measurement market is experiencing significant changes ahead of this year’s upfront negotiations. Recently, Comscore and VideoAmp received seals of approval for their measurement currencies. Comscore earned MRC accreditation for its national and local measurement methodologies, though not for…