Search Result for 'Roku'

Jack Wagner dives into the ever-shifting world of CTV, OTT, and FAST channels, spotlighting the surge of interactivity that's reshaping the game. He breaks down the latest trends, like shoppable TV, interactive ads, AI, AR, and voice control, all designed…

The Trade Desk is secretly developing its own streaming TV operating system to compete with Roku and Amazon’s Fire TV. The OS, built on Android, aims to attract smart TV manufacturers by offering more lucrative digital ad revenue opportunities. Although…

Warner Bros. Discovery (WBD) has partnered with Vizio to promote the upcoming theatrical release of Beetlejuice Beetlejuice through a unique sponsorship integration on Vizio smart TVs. This collaboration utilizes Vizio’s home screen, content hubs, and new voice-prompt features to drive…

Apple TV+ ranks third in U.S. audience demand for streaming originals with 8.4% but accounts for only 0.3% of U.S. TV screen viewing. Despite its high-quality content, Apple TV+'s limited library hinders mass-market appeal, with fewer than 20 million U.S.…

Kirby dives into Chick-fil-A's unexpected entry into the streaming space, marking a bold move for a quick-service restaurant brand. The company is set to produce original, family-friendly, unscripted content, leveraging partnerships with established production companies like Glassman Media. This venture…

Generation X, accounting for over 40% of streaming watch time among Americans aged 50 and older, has become a key demographic in the streaming market. Streaming usage has grown by over 22% year-over-year, driven in part by this group’s increasing…

Nielsen's latest The Gauge report revealed that streaming accounted for 41.4% of all TV viewing in July, the highest share recorded, surpassing both broadcast (20%) and cable (29.6%). YouTube made history by capturing a 10% share of TV usage, becoming…

A Horowitz Research survey reveals that 43% of streaming consumers have signed up for subscription-based services after discovering a TV series on a free, ad-supported streaming TV (FAST) platform. Conversely, 53% of users reduced their spending on subscription services due…

Titan OS, a European smart TV operating system, has partnered with Banijay Rights to expand its FAST channel lineup with single-series channels for popular shows like Deal or No Deal and Mr. Bean. This move strengthens Titan's competitive position in…

MAVTV has launched MAVTV GO, a free ad-supported streaming service for motorsports fans, powered by Endeavor Streaming. Available on iOS, Apple TV, Amazon Fire TV, Roku, and the web, it offers live racing, original shows, and on-demand content. Expansion to…