Search Result for 'Roku'

Digiday reports that lower fill rates for FAST channels stem from a supply-demand imbalance in the streaming ad market. Advertiser demand is growing, but streaming ad inventory—boosted by ad-supported tiers from Disney+, Netflix, and Amazon Prime Video—has outpaced it. Amazon…

In Part 2 of our two-part series, we explore how media companies can navigate the crowded streaming landscape by deciding where to distribute their content. Licensing content to platforms like Netflix provides immediate revenue and global reach but may diminish…

MX8 Labs study reveals that Tubi is the leading FAST service, watched by 25% of surveyed viewers, with The Roku Channel (23%) and Pluto TV (18%) trailing behind. Tubi is particularly popular among Black viewers (45%) and Samsung smartphone users…

Sonos is partnering with The Trade Desk to launch a smart TV streaming device. The Trade Desk provides its TV OS and app partnerships, while Sonos focuses on hardware and UI. This collaboration allows Sonos to avoid strict licensing from…

The Roku and National Research Group (NRG) survey reveals that streaming and theater viewing can coexist, with 61% of streaming viewers preferring to watch new releases in theaters if released simultaneously on streaming. Top reasons for choosing theaters include the…

Janko Roettgers looks at all of the things streaming media is killing as the entertainment industry faces the fallout of its transition to digital. Cord-cutting continues to accelerate, with U.S. pay TV services losing 1.62 million subscribers in Q2 2024,…

Vizio is expanding its free ad-supported streaming TV (FAST) service, WatchFree+, beyond its smart TV ecosystem to mobile devices via the Vizio app on iOS and Android. This marks the first time non-Vizio TV owners can access the service, and…

TiVo continues its smart TV expansion with its Powered by TiVo platform now available across 17 OEM brands and in 15 European countries.

We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…

VIZIO has introduced the VIZIO Sports Zone, a centralized content hub on its Smart TVs that simplifies the discovery of live sports events across various streaming platforms. This feature, accessible directly from the VIZIO Home screen, allows users to easily…