Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services for 2024, according to a report by The Information. These commitments, made during the recent upfront ad market, include ads on Prime Video and…
The subscription economy is shifting towards indirect channels like banking apps and telcos, with 63% of SVOD subscriptions acquired through these platforms in 2023. Consumers prefer centralized management for convenience and data security, driving banks and telcos to offer subscription…
Disney has laid off 300 U.S. employees in corporate roles as part of cost-cutting efforts, with Parks, ESPN, and Disney Entertainment Television unaffected. This follows similar layoffs across the media industry, including Paramount and Fox, as companies respond to a…
Paramount+ has laid off staff as part of Paramount Global’s 15% workforce reduction, impacting marketing and communications teams, including senior executives with over 30 years of combined experience. These layoffs, part of a broader cost-saving initiative aimed at cutting $500…
The Hollywood Reporter explores how Netflix revolutionized Scandinavian TV, beginning with Lilyhammer in 2012. Over the past decade, Netflix has invested heavily in Nordic content, even as other streamers like HBO Max and Viaplay scale back. This investment has been…
MoffettNathanson's report suggests streaming may finally be profitable for companies large enough to achieve scale. Netflix, with 290 million subscribers, has reached profitability, with ad-supported tiers expected to drive further growth. Disney's streaming services, with 186 million combined subscribers (excluding…
The Hollywood Reporter contemplates which Ellison will truly control Paramount after Skydance chief David Ellison is installed as CEO. While David is set to lead the company and manage its operations, his father, Larry Ellison, will retain control through the…
Paramount Advertising has been hit by layoffs as part of Paramount's broader plan to cut 15% of its U.S. workforce, aimed at saving $500 million annually. The cuts, which impact ad sales teams across various platforms like CBS, MTV, and…
Warner Bros. Discovery CEO David Zaslav expects Max to gain over 6 million subscribers this quarter, driven by a new bundle with Disney+ and Hulu, along with international expansion. He discussed the company’s focus on key franchises like DC and…
Disney's internal data leak in July revealed that Disney+ generated over $2.4 billion in revenue during the March quarter, making up 43% of the company's direct-to-consumer revenue, which includes Hulu and ESPN+. This emphasizes Hulu's value as Disney seeks to…
