Search Result for 'Youtube'

DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…

EverPass CEO Alex Kaplan described the fight for international sports streaming rights as “trench warfare” at the Front Office Sports Future of Sports event. While global players like Amazon and Netflix offer potential solutions, fragmented markets require localized strategies. Netflix’s…

LA Times explores how CoComelon, the YouTube-born kids' franchise featuring toddler JJ, became a global powerhouse in children’s media. Now spanning Netflix, toys, live tours, and spin-offs, it remains a top performer under Moonbug Entertainment and Candle Media. Despite screen…

Parks Associates’ latest data shows Prime Video holding the top spot in the U.S. SVOD market for the third year in a row, ahead of Netflix and Disney+. With 88% of U.S. households using a streaming service and 42% opting…

Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…

Dish Network creditors have rejected a bond exchange offer required for Dish’s planned merger with DirecTV, creating uncertainty about the deal. The creditors objected to a $1.5 billion minimum loss on the bonds, calling for an additional $300 million reduction.…

Appfigures reveals that top apps downloaded by U.S. Gen Z young adults in 2024 include Temu, TikTok, and Meta’s Threads, WhatsApp, and Instagram. Popular choices like ChatGPT, Spotify, and CapCut reflect Gen Z’s diverse interests across shopping, social media, and…

TVREV highlights that SVODs like Netflix and Disney+ are shifting toward Gen Z engagement, driven by demand for anime and non-English content. Parrot Analytics notes Naruto and My Hero Academia generated $21 million and $15 million in Q2 revenue for…

Nintendo has introduced Nintendo Music, a streaming app for Switch Online subscribers featuring soundtracks from its iconic games. With unique features like spoiler prevention and offline downloads, the app adds value to Nintendo’s subscription service, boosting fan engagement as anticipation…

The Streaming Madman critiques the ineffective and antiquated strategies in political advertising, likening the approach to outdated consumer marketing tactics that fail to resonate with an increasingly engaged electorate.