Search Result for 'Youtube'

At YouTube’s Brandcast event, NFL Commissioner Roger Goodell and Shannon Sharpe discussed the league’s successful partnership with YouTube for Sunday Ticket, which launched flawlessly in 2023. Goodell praised YouTube for enhancing fan engagement through innovations like Multiview and creator integration.…

The Streaming Wars compiled key industry reactions to Comcast’s decision to spin off its cable networks, signaling a strategic pivot to streaming, broadcast, and sports. Analysts view the move as an acknowledgment of legacy cable's declining value amidst the collapse…

Comscore has been awarded a U.S. patent for its "Personifying Viewership Data" solution, which uses Big Data and predictive modeling to estimate person-level TV viewership, including co-viewing. This technology, integrated into Comscore's measurement tools, enhances demographic targeting accuracy for marketers…

The Streaming Madman critiques the recent wave of cable network devaluations and corporate spinoffs, framing them as desperate attempts by media conglomerates to offload failing assets. Paramount, Warner Bros. Discovery, and now Comcast have written down or restructured billions in…

The Altman Solon Global Sports Survey highlights a growing trend among younger sports fans: preferring highlights on social media and TV over full games. This shift stems from frustration with the complexity and cost of accessing live sports across multiple…

Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent viewers during the Tyson-Paul event, marks both a milestone and a teachable moment. Despite attracting a global audience, technical issues…

Netflix's attempt to debut in live sports with the Tyson-Paul fight faced technical failures, including buffering and glitches, undermining confidence in its ability to handle live streaming. These issues pose a serious threat to Netflix’s live ambitions, especially with critical…

John Ourand, speaking on the Marchand Sports Media podcast, highlighted the NFL’s pivotal role in sustaining traditional broadcasters like Fox and CBS, arguing that without NFL programming, networks like FS1 could collapse. However, he noted that the NFL's leverage diminishes…

Amazon Prime Video appears to be working on adding a multiview feature, based on new Prime Video app code analyzed by Android Authority. This feature, allowing users to watch multiple live streams simultaneously, would enhance its live sports streaming experience…

DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…