Search Result for 'Youtube'

Amazon has acquired key assets of Indian streaming service MX Player from Times Internet for under $100 million. This strategic move targets India's smaller cities and towns, aiming to boost Amazon's miniTV offerings and expand its reach. MX Player, with…

Greg Peters discusses Netflix's strong competitive position despite rivals like Disney and Paramount struggling with profitability in streaming. Peters highlighted Netflix's rapid growth and significant cash generation, projecting confidence in the company's future. He discussed a new strategic advantage: a…

The FAST (Free Ad-Supported Streaming TV) market has seen substantial growth over the past few years, though growth has begun to slow. As of late 2023, nearly 50% of US households were using FAST services. While time spent on these…

Netflix and the NFL have struck a three-year deal for Netflix to broadcast two NFL games each Christmas Day starting this year, marking Netflix's entry into NFL broadcasting without a massive financial commitment. Netflix will pay $75 million per game,…

Netflix is expanding into live TV, including sports, as part of its strategy to attract more viewers and diversify its offerings. Despite initial technical issues, Netflix has found success with live events like comedy specials and is now venturing into…

Children’s programming remains in high demand but is undersupplied across most streaming platforms, including Disney+, Paramount+, Amazon Prime Video, Netflix, Hulu, and Max. Despite the consistent need, the industry is reducing spending on kids' animation for 2024. Trusted kids' brands…

The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

The TV measurement market is experiencing significant changes ahead of this year’s upfront negotiations. Recently, Comscore and VideoAmp received seals of approval for their measurement currencies. Comscore earned MRC accreditation for its national and local measurement methodologies, though not for…

Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

Wim Sweldens, co-founder and chief marketing officer of Kiswe, a company that has built DTC streaming platforms for the NBA's Phoenix Suns and Utah Jazz, as well as numerous other pro sports teams, doesn't believe the future of sports TV…