Search Result for 'Roku'

Lightshed's Rich Greenfield explores the challenges facing Paramount's Pluto TV, which is struggling compared to rivals Tubi and The Roku Channel, according to Nielsen data. Tubi's success is attributed to its advanced algorithm for content recommendation, contrasting with Pluto's linear…

Roku and Paramount+ are launching an immersive marketing campaign on Roku to celebrate the 25th anniversary of "SpongeBob SquarePants." The campaign features animated characters and landmarks from the show in Roku City's screensaver and a new SpongeBob-themed Roku Home Screen…

Roku is launching a weekly trivia game on its home screen, starting Tuesday, to engage users and enhance monetization. This new feature, along with increasing programmatic ad capabilities and growing subscriptions, supports Roku's strategy to capture traditional TV ad budgets…

There are now more than 2,000 free ad-supported live channels available in the United States across platforms like Pluto TV, The Roku Channel, and Tubi. This surge in free streaming options reflects a broader trend, with over 5,264 such channels…

Netflix and Roku have secured significant sports rights deals, further shifting sports broadcasting from cable to streaming. Netflix closed a $150 million deal with the NFL for exclusive worldwide rights to two Christmas Day games, part of a three-year agreement…

Fubo’s Q3 2024 report shows 21% revenue growth in North America to $377 million, with a 9% rise in subscribers and a 2.5% increase in ARPU. Its new Channels business aims to boost profitability through 5-20% revenue shares and reduce…

Our latest From the Archives column explores Zediva, a startup that briefly disrupted the streaming industry in the early 2010s by allowing users to rent and remotely stream physical DVDs from its data centers. By using the first-sale doctrine to…

Over at StreamTV Insider, Kirby discusses the growing frustration among media companies over platform taxes and the loss of customer control due to third-party platforms like Apple and Roku taking a share of revenue. Disney’s move to eliminate in-app billing…

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…

We've been saying that platform taxes are a growing pain point for streaming companies, and Disney’s latest move proves it. Disney+ and Hulu have removed in-app subscription options from Apple’s App Store, directing users to sign up via their website…