For the first time, digital video ad spend is projected to surpass linear TV ad spend in 2024, according to the Interactive Advertising Bureau’s latest report. Digital video ad sales, including connected TV (CTV), social video, and online video, are…

A raging debate in Washington has put a damper on Hollywood's urge to merge as regulatory leaders implement a radical overhaul of antitrust policies.

Netflix has made significant strides in global content investment, outpacing Amazon in creating and distributing international programming. While both companies are heavily investing in overseas markets, Netflix's strategy has proven more effective. According to Parrot Analytics, 62% of Netflix's US…

Hollywood may eventually adopt blockchain technology and cryptocurrencies to address longstanding issues like Hollywood accounting. Experts Tarun Chitra and Lee Reiners discussed this potential on Variety’s “Strictly Business” podcast. Chitra, who advocates for decentralized finance, believes blockchain’s transparency and permanency…

Sports programming may be a potent solution to streaming service subscription hopping. Despite initial resistance and frustration from NFL fans over Peacock's exclusive playoff game broadcast, around 23 million viewers tuned in, with 71% of the 3 million new subscribers…

ESPN and TNT have the right to match outside bids in the NBA’s ongoing national rights negotiations. The post The NBA’s Media Rights Renewal Talks: Here’s What We Know appeared first on Front Office Sports.

Netflix, having experienced dramatic fluctuations in its subscriber base and stock price, is shifting its focus away from subscriber numbers. This change, influenced by lessons from a 2022 subscriber loss, aims to emphasize other metrics such as revenue, operating income,…

The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

Prime Video works to tackle low latency, quality for live sports streaming bfletcher Mon, 04/22/2024 - 16:48

Tom Ryan spoke with ‘Fast Company’ about the major differences between free and paid streaming models, and why so many viewers are embracing both. As streaming services continue to raise prices, customers have turned to more affordable options. Free ad-supported…