Disney has laid off several hundred employees as part of ongoing efforts to "enhance efficiency," targeting mid-level roles across marketing, development, and finance. These cuts are not just cost-saving but…
From the Archives revisits Walmart’s abandoned 2018 plan to launch a budget SVOD service aimed at Middle America. With former Epix CEO Mark Greenberg leading the charge, the retailer considered pivoting Vudu into a subscription platform priced at $8/month. But…
Ask Skip tackles a blunt truth about FAST: it was built for clearance, not performance. Flat CPMs, low engagement, and high churn aren't signs of market saturation—they’re symptoms of a model designed for scale, not outcomes. With undifferentiated content and…
According to Nielsen’s The Gauge report, YouTube hit a record 12.4% of total U.S. TV usage in April, maintaining its position as the dominant connected TV platform. Streaming overall reached an all-time high of 44.3%, driven by multi-platform hits like…
Disney has secured exclusive global streaming rights to CoComelon starting in 2027, outbidding Netflix in a multi-year licensing deal worth tens of millions annually. While Netflix originally hosted the hit show since 2020, viewership declines and rising licensing costs led…
CTV isn’t just riding the ad-supported wave, it’s rewriting the rules of engagement. As cheaper, ad-supported tiers dominate the market, the big shift isn’t just in how people watch, but how they act. Platforms are making screens clickable, merging ads…
Hub Research’s 2025 Best Bundle report shows a shift in consumer streaming behavior: value, convenience, and control now outweigh exclusive content. Aggregators like Amazon and Roku are thriving, with bundled offerings proving more appealing and encouraging higher subscription counts. Subscription…
LG Ad Solutions has partnered with Experian to integrate its ConsumerView data into LG's platform, enhancing audience targeting capabilities for advertisers in the UK. This collaboration enables brands to leverage detailed consumer insights for more precise and personalized CTV and…
Triller Group has completed a strategic reorganization into three key units—Social Media (Triller App), Fintech (AGBA), and Combat Sports (BKFC)—to drive focused growth and scalability. The company plans to aggressively expand over the next six months, including launching a cryptocurrency…
WndrCo, co-founded by Jeffrey Katzenberg, co-led a $15.5 million Series A round for Creatify, an AI-powered platform that rapidly generates social video ads. Creatify’s AdMax leverages AI to mimic high-performing content on platforms like TikTok and Instagram, aligning with a…
ESPN will license Inside the NBA from TNT starting in the 2025–26 season but plans to preserve the show’s DNA, format, and core cast, including Charles Barkley and Shaquille O’Neal. TNT retains full editorial control, and the show will air…
TelevisaUnivision is replacing Donna Speciale with Tim Natividad as President of U.S. Advertising Sales and Marketing, effective June 9. Natividad, with a strong background at TikTok, Roku, Amazon, and Google, brings platform and data-driven expertise at a time when the…
Disney+ is locking down its preschool dominance with the future arrival of CoComelon from Netflix, while Bluey, Spidey and His Amazing Friends, and Mickey Mouse Clubhouse continue to lead in viewership. Bluey alone has racked up 70 billion minutes viewed…
According to Nielsen’s The Gauge report, YouTube hit a record 12.4% of total U.S. TV usage in April, maintaining its position as the dominant connected TV platform. Streaming overall reached an all-time high of 44.3%, driven by multi-platform hits like…
Disney has secured exclusive global streaming rights to CoComelon starting in 2027, outbidding Netflix in a multi-year licensing deal worth tens of millions annually. While Netflix originally hosted the hit show since 2020, viewership declines and rising licensing costs led…
Ad-supported streaming has become the dominant model across platforms like Netflix, Disney+, and Peacock, marking a major shift from the ad-free premium approach. According to Antenna, nearly half of all streaming subscriptions now include ads, with ad-supported tiers driving the…
S&P downgraded Warner Bros. Discovery to BB+ junk status, citing continued revenue and cash flow declines in its linear TV business and a lack of near-term debt improvement. The agency lowered its EBITDA forecasts for 2025 and 2026, now expecting…
Netflix has struck an exclusive deal for Sesame Street but is opting for non-exclusive distribution, allowing new episodes to air on PBS the same day. The move bucks the industry trend of hoarding IP, positioning Netflix as a champion of…
ISA and OTT.X have merged to form a unified organization representing independent, ad-supported streaming platforms. This strategic move enhances the infrastructure, visibility, and collective influence of smaller streamers, giving them the tools to tackle industry challenges like monetization, discoverability, and…
ESPN will license Inside the NBA from TNT starting in the 2025–26 season but plans to preserve the show’s DNA, format, and core cast, including Charles Barkley and Shaquille O’Neal. TNT retains full editorial control, and the show will air…
TelevisaUnivision is replacing Donna Speciale with Tim Natividad as President of U.S. Advertising Sales and Marketing, effective June 9. Natividad, with a strong background at TikTok, Roku, Amazon, and Google, brings platform and data-driven expertise at a time when the…
Disney+ is locking down its preschool dominance with the future arrival of CoComelon from Netflix, while Bluey, Spidey and His Amazing Friends, and Mickey Mouse Clubhouse continue to lead in viewership. Bluey alone has racked up 70 billion minutes viewed…
Kaspersky has reported that over 7 million streaming passwords were leaked in 2024, mostly as part of broader credential theft schemes rather than direct breaches of streaming platforms. Netflix was hit hardest, with 5.6 million compromised accounts—particularly in Brazil, Mexico,…
tvScientific is aiming to bring AppLovin’s AI-driven, outcomes-based ad model from mobile to CTV, backed by a recent $25.5 million Series B funding round. The company is focused on transparency and control, offering advertisers log-level data and the ability to…
Apple has until June 22 to comply with the EU's Digital Markets Act or face recurring penalties, following a €500 million fine for anti-steering violations. The European Commission ruled that Apple’s restrictions on developers promoting and linking to alternative payment…
