Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses…
Roku has acquired exclusive U.S. streaming rights for X Games Aspen 2025 and a summer event, streaming them on The Roku Channel’s free sports channel. A new X Games FAST channel will feature highlights, interviews, and archival content, aligning with…
Cineverse has launched Matchpoint Reel Visuals AI, a service enabling content owners to monetize assets for AI training via non-exclusive revenue-sharing agreements. This platform bridges independent studios and AI platforms, addressing the growing demand for datasets while ensuring ethical use…
The U.S. Supreme Court will hear TikTok's challenge to a law requiring ByteDance to divest or face a U.S. ban starting January 19, 2025. TikTok claims the law violates free speech rights, while the government cites national security concerns over…
Tubi will stream live Liga MX and Liga MX Femenil matches for free in Mexico and Central America starting in 2025, beginning with León vs. Pachuca on February 5. This partnership expands Tubi’s presence in LatAm, offering premium soccer content…
YouTube and CAA have partnered to develop tools enabling creators to manage their digital likenesses, particularly in AI-generated content. The initiative empowers talent with control over their depictions while addressing ethical concerns in generative AI. This collaboration sets new standards…
Giles Tongue, in an exclusive interview with The Streaming Wars, revealed how Bango and Continente launched a Disney+ promotion in just 12 weeks. Powered by Bango’s Digital Vending Machine®, the deal offers discounted Disney+ access and 30% cashback, highlighting how…
