Amazon says Prime Video’s ad-supported tier now reaches more than 130 million U.S. users per month, up from 115 million last year. At its 2025 upfront, Amazon introduced new AI-powered ad formats including pause ads and shoppable inventory designed to…

NBCUniversal is overhauling the NBA streaming experience on Peacock with real-time stats, multiview features, and gamified interactivity, ahead of its exclusive rights debut this fall. The goal is to draw in younger, diverse audiences and give advertisers new ways to…

Starz has officially separated from Lionsgate and is positioning itself as a lean, digital-first streamer focused on adult, female-led, and underserved audiences. With 70% of its revenue already digital and a profitable business model converting most of that into free…

AMC Networks is continuing to pivot away from its declining cable business by expanding its streaming strategy across three pillars: programming, partnerships, and profitability. Despite a 7% drop in total Q1 revenue to $555 million due to cord-cutting and weaker…

Warner Bros. Discovery is actively preparing to spin off its cable networks, signaling a definitive strategic pivot away from legacy linear assets. The company's structural reorganization, financial disclosures, and executive commentary all point to an impending split, likely timed after…

Paramount booked a $152M Q1 profit and narrowed streaming losses, with Paramount+ subscriptions hitting 79M, but the real story is strategic stabilization ahead of a potential Skydance merger. Streaming growth came from familiar hits, cost-cutting helped improve margins, and Pluto…