Future Today is partnering with iSpot.tv to measure and optimize its streaming advertising campaigns. iSpot's system measures the incremental reach of streaming beyond linear TV, helping advertisers refine campaign delivery and demonstrate audience reach with third-party data. This collaboration aims…

Amazon is rolling out a redesigned Prime Video UI to improve user experience with a clearer layout. The new navigation bar includes categories like Home, Movies, and Live TV, along with sections for Prime membership content and add-on subscriptions. AI-generated…

Spotify reached 246 million paying subscribers in Q2 2024, a 12% increase year-over-year, surpassing guidance by 1 million. The company introduced a lower-cost ad-free plan and saw reduced churn with recent price increases. Monthly active users grew to 626 million,…

TelevisaUnivision's Q2 earnings were boosted by increased ad sales in the U.S. and Mexico. Ad revenue grew 6% to $785 million, with a 2% rise in the U.S. from streaming sponsorships and a 13% increase in Mexico for linear media.…

Amazon Prime Video is acquiring Bray Film Studios, a historic U.K. studio complex, to serve as the U.K. "creative home" for Amazon MGM Studios. This acquisition includes extensive production facilities and supports Amazon's commitment to producing more content in the…

Warner Bros. Discovery (WBD) is attempting to retain NBA broadcasting rights by matching Amazon’s $1.8 billion per year bid for a game package. WBD has submitted matching paperwork to the NBA, but it remains unclear if the league will accept…

Warner Bros. Games has acquired Player First Games, the Los Angeles-based developer behind the free-to-play platform fighter videogame MultiVersus. The acquisition will see Player First Games continue under the leadership of co-founders Tony Huynh and Chris White, reporting to Warner…

Warner Bros Discovery (WBD) is enhancing the viewing experience for the 2024 Paris Olympic Games on Max, HBO Max, and discovery+. Fans will have access to 3,800 hours of live content, including 54 simultaneous live streams. New features include timeline…

Synthesia and Statista report that video accounts for over 82% of internet traffic. The brain processes visual information 60,000 times faster than text, making video highly effective for retention and emotional connection. Contextual advertising, which aligns ads with content, boosts…

Apple is re-evaluating its spending on Hollywood projects due to industry-wide production losses. Eddy Cue, Apple’s senior vice president of services, is urging studio chiefs Zack Van Amburg and Jamie Erlicht to manage budgets more closely for Apple TV Plus.…