Netflix reported a 150% year-over-year increase in upfront ad sales commitments but faces significant challenges in the advertising market, including competition from rivals like Amazon Prime Video and Hulu. Despite lowering its ad pricing to $29 CPM to stay competitive,…

Kirby dives into Chick-fil-A's unexpected entry into the streaming space, marking a bold move for a quick-service restaurant brand. The company is set to produce original, family-friendly, unscripted content, leveraging partnerships with established production companies like Glassman Media. This venture…

Diamond Sports Group secured deals with the NBA and NHL to broadcast 13 NBA and 9 NHL teams for the 2024-25 season, marking progress in its ongoing bankruptcy proceedings. However, Amazon withdrew a $115 million investment, citing Diamond's loss of…

Sony Corp. and Zee Entertainment have settled all legal disputes related to their failed $10 billion merger in India. The deal collapsed due to leadership disagreements, leading to legal proceedings in multiple courts. Both companies have now withdrawn their respective…

Generation X, accounting for over 40% of streaming watch time among Americans aged 50 and older, has become a key demographic in the streaming market. Streaming usage has grown by over 22% year-over-year, driven in part by this group’s increasing…

Disney, Fox, and Warner Bros. Discovery are seeking a fast appeal to lift the court-ordered shutdown of their joint sports streaming venture, Venu, which was blocked after a lawsuit from FuboTV. The media giants argue that the blockage is costing…

Disney will shut down its "TV Everywhere" apps like FX Now, ABC, and Disney Now on September 23, urging users to switch to Disney Plus or Hulu for streaming. While the apps will be discontinued, websites for Disney's broadcast and…

The NBA has filed a motion to dismiss a lawsuit by Warner Bros. Discovery (WBD), which accuses the league of breaching its contract by pursuing a future streaming deal with Prime Video. The NBA secured a $76 billion media rights…

PilotDesk, a no-code AI workflow automation platform for ad operations, has secured a long-term partnership with LG Ad Solutions to expand the use of its YieldPilot product. This agreement follows a successful four-month pilot where PilotDesk improved operational efficiency and…

Antenna's latest study reveals that the 2024 Summer Olympics significantly boosted sign-ups for NBCUniversal's streaming service Peacock, with 2.8 million new sign-ups during the games. From July 25 to 31, average daily sign-ups to Peacock surged to 398k, marking a…