Bango forecasts a 66% increase in US sports streaming subscriptions during the upcoming summer Olympic Games, with 29% of households expected to sign up for new streaming services to watch the event. NBCUniversal's Peacock, which holds the streaming rights, is…

The FAST (Free Ad-Supported Streaming TV) market has seen substantial growth over the past few years, though growth has begun to slow. As of late 2023, nearly 50% of US households were using FAST services. While time spent on these…

At YouTube’s Brandcast event, NFL Commissioner Roger Goodell and Shannon Sharpe discussed the league’s successful partnership with YouTube for Sunday Ticket, which launched flawlessly in 2023. Goodell praised YouTube for enhancing fan engagement through innovations like Multiview and creator integration.…

Netflix and the NFL have struck a three-year deal for Netflix to broadcast two NFL games each Christmas Day starting this year, marking Netflix's entry into NFL broadcasting without a massive financial commitment. Netflix will pay $75 million per game,…

Streamers are increasingly adopting strategies from traditional broadcast TV to drive engagement and reduce subscriber churn. Netflix, Amazon Prime Video, and others are incorporating elements like live events, commercials, and long-running procedural series. They are also exploring bundled offerings reminiscent…

Netflix is expanding into live TV, including sports, as part of its strategy to attract more viewers and diversify its offerings. Despite initial technical issues, Netflix has found success with live events like comedy specials and is now venturing into…

Sony has thrived in the streaming wars by licensing its valuable content to platforms like Netflix and Disney, avoiding the expenses of launching its own streaming service. This strategy has allowed Sony to profit significantly, with its content generating high…

Warner Bros. Discovery (WBD) announced a forthcoming bundle combining Disney+, Hulu, and Max, targeting U.S. consumers this summer. This strategic partnership aims to create a comprehensive streaming package, leveraging Disney's strength in kids and family programming and WBD's premium scripted…

Spotify's ongoing battle with Apple in Europe revolves around antitrust complaints and compliance with the EU's Digital Markets Act (DMA). Spotify accuses Apple of stifling innovation by taking up to 30% of subscription fees and restricting communication about external subscription…

Peacock, despite its financial struggles, saw a 55% subscriber growth and beat analyst estimates in Q1 2024, bolstered by exclusive NFL content. However, its long-term viability remains uncertain due to its reliance on licensing NBC and Bravo shows to other…