The Trade Desk is secretly developing its own streaming TV operating system to compete with Roku and Amazon’s Fire TV. The OS, built on Android, aims to attract smart TV manufacturers by offering more lucrative digital ad revenue opportunities. Although…

Warner Bros. Discovery (WBD) has partnered with Vizio to promote the upcoming theatrical release of Beetlejuice Beetlejuice through a unique sponsorship integration on Vizio smart TVs. This collaboration utilizes Vizio’s home screen, content hubs, and new voice-prompt features to drive…

Paramount Global is considering selling up to a dozen local TV stations, potentially generating $500 million to $1 billion. This move reflects a strategic shift towards digital platforms and highlights concerns about media consolidation and the future of local broadcasting.…

Media Partners Asia’s report shows content investment in India and East Asia's theatrical film, TV, and streaming markets reached $15.5 billion in 2023, but growth slowed to 4% as budgets normalized post-COVID. India led with 12% growth, driven by sports…

The YES Network and MSG Networks have announced the launch of Gotham Advanced Media and Entertainment (GAME), a joint venture aimed at consolidating New York sports content into a single streaming platform, The Gotham Sports App. Launching this fall, the…

Netflix has strategically positioned itself in the sports content space without heavily investing in live sports rights, unlike its competitors. Through successful docuseries like "Drive to Survive" and "Starting 5," Netflix provides compelling sports narratives that engage viewers without the…

Apple TV+ ranks third in U.S. audience demand for streaming originals with 8.4% but accounts for only 0.3% of U.S. TV screen viewing. Despite its high-quality content, Apple TV+'s limited library hinders mass-market appeal, with fewer than 20 million U.S.…

Kirby applauds pause ads as a non-intrusive advertising format that appears when viewers pause content, offering a natural and less disruptive experience compared to traditional ad formats like pre-roll, mid-roll, and overlay ads. This ad format takes advantage of natural…

Edgar Bronfman Jr. withdrew his $6 billion bid for Paramount, clearing the way for Skydance Media to complete an $8 billion merger deal with the media company. Bronfman’s bid faced significant financial scrutiny and tight deadlines, which ultimately led to…

Amazon is considering selling MGM Alternative, the unscripted production company behind hit shows like Survivor, The Voice, and Shark Tank, just two years after acquiring MGM Studios for $8.5 billion. The potential sale reflects Amazon's focus on franchise-based entertainment and…