Technology

Our latest column, From the Archives, highlights Crunchyroll's rise from its 2006 launch by UC Berkeley grads to a global anime leader. Evolving from a fan-driven platform to a licensed subscription service, Crunchyroll now leverages a "flywheel" model integrating streaming,…

Niche streaming services are thriving in the competitive industry by targeting specific, loyal audiences. Dropout, CrunchyRoll (13 million subscribers), Shudder, and Fandor (1.4 million subscribers) offer specialized content like comedy, anime, and horror. AMC Networks operates niche streamers with a…

Kirby riffs on Apple's new deal with Amazon to bring Apple TV+ to Prime Video Channels, viewing it as a concession that Apple has missed a larger opportunity in the streaming wars. While the partnership provides Apple with scale, it…

Netflix reported a 150% increase in upfront ad sales for 2024, despite being a smaller player compared to traditional media rivals. The streamer is focusing on product placement and branded content partnerships tied to popular series like Squid Game and…

NBC Sports and Peacock set viewership records in 2024, with over 400 billion minutes watched across major events like the Paris Olympics, NFL playoffs, and the Kentucky Derby. Key highlights include a record 30.4 million primetime viewers for the Olympics,…

Warner Bros. Discovery (WBD) has introduced AI-powered ad solutions on Max: Shop with Max and Moments. Shop with Max links products from content to advertiser catalogs using QR codes, while Moments delivers contextually relevant, privacy-focused ads based on metadata. These…