Tag: Walmart

Skip sees Roku’s Q4 as a major win, with $1.2 billion in revenue (up 22% YoY) and platform revenue surpassing $1 billion. Its ad business is thriving, but 2025 growth is expected to slow. The biggest threat? Walmart’s acquisition of…

Roku CFO Dan Jedda announced the company’s goal to grow from 85 million to 100 million active user accounts within 18 months, fueled by strong sales of its branded TVs at retailers like Target, Best Buy, Walmart, and online at…

Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…

Walmart has completed its $2.3 billion acquisition of Vizio, gaining access to its SmartCast OS and ad-supported WatchFree+ platform. This integration positions Walmart Connect as a competitive force in CTV advertising by combining shopping and viewing data for personalized, high-margin…

Walmart and NBCUniversal are launching shoppable ads during NBC’s Thanksgiving NFL game, featuring QR codes, "text-to-shop" functionality, and Walmart’s "Deals of Desire" campaign. This partnership uses Walmart Connect’s purchase data and NBCU’s platform for precise ad measurement, blending live sports…

Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…

Kirby Grines explores why Walmart should consider acquiring Redbox from Chicken Soup for the Soul Entertainment, which is currently facing bankruptcy. Redbox's strong presence in middle America and its DVD rental kiosks would complement Walmart's retail network and enhance its…

Chicken Soup for the Soul Entertainment, the parent company of Redbox, filed for Chapter 11 bankruptcy, citing debts of $970 million and assets of $414 million. The company owes significant amounts to major studios like Universal, Sony, Lionsgate, and BBC,…