Tag: peacock

The NBA is launching an initiative to embed direct game streaming links within partners’ digital platforms to address viewer frustration with fragmented media rights. By integrating links in apps like DoorDash or social media platforms, fans will have more intuitive…

NBCUniversal has submitted a bid to acquire Major League Baseball broadcast rights previously held by ESPN, covering both regular-season and postseason games. The offer is reportedly at a lower rate than ESPN's $550 million annual deal, which ends after the…

Ad-supported streaming has become the dominant model across platforms like Netflix, Disney+, and Peacock, marking a major shift from the ad-free premium approach. According to Antenna, nearly half of all streaming subscriptions now include ads, with ad-supported tiers driving the…

NBCUniversal is overhauling the NBA streaming experience on Peacock with real-time stats, multiview features, and gamified interactivity, ahead of its exclusive rights debut this fall. The goal is to draw in younger, diverse audiences and give advertisers new ways to…

NBCUniversal is undergoing another round of layoffs as it spins off a collection of underperforming cable networks—E!, Syfy, Oxygen, and USA—into a new unit tentatively called “SpinCo,” led by Val Boreland. The move, framed as a strategic realignment, includes "a…

Peacock added 5 million subscribers in Q1 2025, reaching 41 million total, largely thanks to its new bundle with Charter’s Spectrum TV. The move jumpstarted growth after two stagnant quarters and helped cut quarterly losses to $215 million from $639…

Andrew Wamugi explores how MLB could use MLB.TV as a strategic asset in upcoming media rights negotiations. With ESPN walking away from its $550 million annual deal after 2025, MLB is leveraging its centralized streaming infrastructure to attract potential partners…

Skip argues that CTV’s so-called transparency crisis is actually a feature of the current ad tech business model, not a flaw. Every layer — from SSPs to agencies and publishers — profits from keeping advertisers in the dark. Until advertisers…

Universal Pictures earned approximately 100 million dollars in PVOD revenue from Wicked after a 40-day theatrical run that also delivered 424.5 million dollars domestically. Speaking at CinemaCon, NBCU's Peter Levinsohn said the studio’s release model has boosted profitability and expanded…

Charter Communications just brought on Scott Barton as Group VP of Digital Marketplace to build out a new digital storefront that combines Spectrum-branded entertainment with third-party streaming services. This move fits right into the industry’s push toward bundling, as more…