Tag: peacock

NBCUniversal’s holiday programming reached 88 million viewers from Thanksgiving to New Year’s, combining NBC broadcasts and Peacock streams. The Macy’s Thanksgiving Day Parade led with 31.7 million viewers, up 11% from 2023. Other highlights included the National Dog Show (12.3M…

NBCUniversal's decision to license The Umbrella Academy to Netflix, rather than retain it for Peacock, highlights the ongoing challenge of balancing short-term licensing revenue with long-term subscriber growth. Parrot Analytics estimates that in Q3 2024, The Umbrella Academy was Netflix’s…

Sony Pictures Television is actively seeking a next-day streaming partner for Jeopardy!, addressing a major gap in its availability for on-demand viewing. Starting this fall, Sony will be able to sell streaming rights, and platforms like Hulu, Paramount+, Peacock, Prime…

Kelly Campbell is resigning as president of Peacock after three years, amid Comcast’s restructuring and spin-off of legacy cable networks. Her role appeared uncertain following executive reshuffles. While Comcast has prioritized Peacock as its core streaming platform, traditional TV networks…

Peacock is piloting two new features—mini-games and short-form vertical video playlists—on mobile to boost user engagement and better compete for our time and attention . The mini-games, such as "Daily Sort" and "Predictions," integrate gameplay with popular TV shows and…

NBC Sports and Peacock set viewership records in 2024, with over 400 billion minutes watched across major events like the Paris Olympics, NFL playoffs, and the Kentucky Derby. Key highlights include a record 30.4 million primetime viewers for the Olympics,…

Netflix’s NFL Christmas debut drew 24.2 million U.S. viewers, surpassing Peacock and Amazon’s streaming records but falling short of legacy broadcasters like CBS and Fox, which averaged 29 million viewers last year. Despite the gap, Netflix’s global reach and innovative…

Netflix’s Mike Tyson vs. Jake Paul boxing match drove 1.43 million new sign-ups within three days, marking the services “single largest acquisition moment,” per Antenna Data. With 108 million viewers, Netflix claims it was the “most-streamed sporting event in history.

Peacock will soon restrict account sharing to a single household. This move aligns with industry trends set by Netflix and Disney+, both of which have successfully converted non-paying users into subscribers through similar strategies. As streaming platforms face increasing pressure…

MoffettNathanson reports that most Q3 AVOD ad spend focused on Netflix, Prime Video, and Disney Plus, while Peacock saw a 49% boost due to the 2024 Summer Olympics. Excluding the Olympics, AVOD market growth was 36%, but overall growth slowed…