Select Page

Category: Sports

Why Big Tech Is Making a Big Play for Live Sports

Emboldened by their deep pockets and eager to boost viewership of their streaming-subscription services, Apple and Amazon have thrust themselves into negotiations for media rights held by the NFL, MLB, Formula One, and college conferences. They’re competing to replace DirecTV for the rights to N.F.L. Sunday Ticket, a package the league wants to sell for more than $2.5 billion annually, about $1 billion more than it currently costs. Eager not to miss out, Google has also offered a bid from YouTube for the rights beginning in 2023. The tech companies’ interest is a thrill for sports leagues and a terror for media companies that fear competition from rivals that collect tens of billions of dollars from dominant positions in other businesses. Last year, sports accounted for 95 of the 100 most viewed programs on television.

Read More
Loading

Join the Newsletter

The Streaming Wars is free weekly newsletter that curates the most important direct-to-consumer video news, the best OTT video insights, and job listings directly to your mailbox.

OUR SPONSORS