Tag: artificial intelligence

The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…

Lionsgate has partnered with AI firm Runway, becoming the first major Hollywood studio to use AI in production. The deal will utilize AI for pre-production tasks like storyboarding, offering potential cost savings but sparking concerns over job displacement. With over…

Lionsgate has partnered with AI research firm Runway to develop a custom generative AI model tailored to Lionsgate's content. This marks the first collaboration between Runway and a major Hollywood studio, with the AI aimed at supporting filmmakers in preproduction…

In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…

A Horowitz Research survey reveals that 43% of streaming consumers have signed up for subscription-based services after discovering a TV series on a free, ad-supported streaming TV (FAST) platform. Conversely, 53% of users reduced their spending on subscription services due…

Media Makers explores AI's transformative impact on the media industry, showcasing how it enhances content creation, personalizes recommendations, and provides deeper data insights. AI allows media professionals to focus more on creativity and strategy by automating routine tasks. As AI…