Microsoft will allow users to buy and play games via its Xbox app on Android in November, bypassing Google Play Store. This follows a U.S. court ruling against Google in the Epic Games antitrust case, opening alternatives to Google Play.…
Kirby riffs on Apple's new deal with Amazon to bring Apple TV+ to Prime Video Channels, viewing it as a concession that Apple has missed a larger opportunity in the streaming wars. While the partnership provides Apple with scale, it…
JW Player and Connatix have merged to form JWP Connatix, creating a comprehensive video technology and monetization platform. The new company will focus on CTV and serve broadcasters, publishers, and advertisers, offering advanced data insights, global reach, and hybrid monetization…
Instacart and Roku have expanded their partnership to offer shoppable CTV ads, with home-screen placements and advanced targeting using Instacart data for a seamless shopping experience.
Plex has launched a Movie and Show Reviews feature, allowing users to review and share insights on content with their social networks. Kirby reflects on this move, comparing it to a past project for Myspace TV, and notes that Plex's…
The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He argues that corporate intermediaries and outdated content rating systems exert excessive control over what’s deemed suitable, likening it to mafia-like…
Musi, a free music-streaming app, has filed a lawsuit against Apple, alleging the tech giant wrongfully removed it from the App Store based on unfounded complaints from YouTube. Musi claims YouTube falsely accused the app of violating its terms of…
Sources tell The Streaming Wars that Starz is on the verge of soft launching its streaming bundle with BritBox, priced at $14.99 per month and set to go live on Thursday. This move allows Starz to bypass third-party platforms like…
Jack highlights strategies for media professionals to navigate the turbulent employment landscape amidst layoffs and industry shifts. By staying proactive, media professionals can secure opportunities and position themselves for success in this evolving market.
Cineverse launched CineSearch, an AI-driven tool offering personalized content recommendations across multiple streaming platforms, including Netflix. Developed with Google Cloud AI and other partners, it enhances content discovery by analyzing user preferences and viewing habits.
