The Digital Entertainment Group reports that consumer spending on home entertainment reached $13 billion in Q3 2024, driven by a 26.7% increase in subscription streaming, now accounting for 91% of the total. While digital rentals grew 7.7%, EST and physical…
DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…
This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…
EverPass CEO Alex Kaplan described the fight for international sports streaming rights as “trench warfare” at the Front Office Sports Future of Sports event. While global players like Amazon and Netflix offer potential solutions, fragmented markets require localized strategies. Netflix’s…
The Chicago Sports Network (CHSN) is launching a DTC streaming service on Friday, allowing fans to watch live games from the Chicago Blackhawks, Bulls, and White Sox without a cable subscription. Priced at $20 per month for one team or…
MyBundle’s report reveals that 30% of streaming users can’t find all desired channels on a single service, a gap especially challenging for larger households. High demand for niche channels and college sports networks underscores the need for more flexible bundling,…
Spotify has launched "Spotify for Creators," a new platform enhancing video and monetization options for podcast creators. This update adds tools for hosting, analytics, short-form video uploads, and revenue from Premium subscriber views and dynamic ads. Spotify aims to grow…
TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with 39% of marketers planning to cut linear ad spend according to WARC. The move toward digital, targeted advertising aligns with…
FilmRise has partnered with Anoki’s LiveTVx to launch 10 popular FAST channels on Google TV, leveraging generative AI to enhance content discovery based on viewer habits. The partnership aims to improve user experience and provide advertisers with advanced targeting options…
Apple’s new “Featuring Nominations” in App Store Connect allows developers to submit their apps, updates, and new content for potential featuring. This tool streamlines app promotion and provides marketing assets for developers to leverage if selected, enhancing visibility and engagement…
