Over at StreamTV Insider, Kirby discusses the growing frustration among media companies over platform taxes and the loss of customer control due to third-party platforms like Apple and Roku taking a share of revenue. Disney’s move to eliminate in-app billing…
Chick-fil-A is launching its streaming app, Chick-fil-A Play, on November 18, positioning the brand beyond its restaurant roots. Like LEGO and Red Bull, Chick-fil-A aims to deepen customer engagement through content, while opening new revenue streams via ad placements and…
Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…
IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for growth. Their "Ad Format Idol" initiative aims to address this by evaluating CTV ad formats for scalability and efficiency. With…
We've been saying that platform taxes are a growing pain point for streaming companies, and Disney’s latest move proves it. Disney+ and Hulu have removed in-app subscription options from Apple’s App Store, directing users to sign up via their website…
A new Media Partners Asia report forecasts Japan’s video industry to grow from $31.8 billion in 2024 to $34.1 billion by 2029, with online video’s share rising from 35% to 45%. SVOD platforms like Netflix, Prime Video, and U-Next lead…
Rakuten TV has launched "Rakuten TV Enterprise Services," a new B2B offering to help content owners and distributors launch and monetize FAST channels and video apps globally. Announced at Mipcom, the service leverages Rakuten’s cloud-based tools and 15 years of…
ShoBizzy, a networking app for entertainment industry freelancers, has gained 6,500 signups since its launch. The app allows freelancers to showcase their skills and connect with potential employers without traditional job applications. A new partnership with Red Light Management, representing…
Paramount+ has utilized gen AI to create curated content collections aimed at "kids-first" audiences, specifically targeting children ages 6-13. The curations are based on themes like "Space Exploration" and "Goofy Stuff," identified through research with kids and parents.
Cox is now offering the Xumo Stream Box to its Internet-only customers for $60. Developed by Comcast and Charter, the device provides access to major streaming services like Netflix, Hulu, and Disney Plus, along with live TV and free ad-supported…
