A new study by Digital i reveals that Netflix’s ad-free subscribers watch 40% more content daily than ad-supported users, consuming 34 additional minutes on average. Despite paying significantly more, ad-free users stream more Netflix, which remains dominant in the U.S.,…
AMC Networks and Roku have launched AMC+ with ads on The Roku Channel for $4.99 per month, providing a more affordable ad-supported option for subscribers. This tier offers the same content as the ad-free version, including popular shows like The…
A recent report by Antenna shows that Specialty SVODs, which cater to niche audiences, are growing rapidly despite market saturation. These services, often focused on specific genres or interests, have outpaced the growth of premium platforms, driven by cord-cutting and…
Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…
Disney is exploring more bundling deals after positive results from its Disney+, Hulu, and Max bundle, which launched in the U.S. for $16.99 a month. Nami Patel, Disney’s SVP of strategy, noted the bundle has reduced subscriber churn and increased…
Ampere Analysis reports that American households with children are 28% less likely to cancel SVOD subscriptions compared to 36% of childless households. Services like Paramount Plus, Disney Plus, and Max benefit from offering kid-friendly content, which helps retain subscribers. However,…
A new Hub Entertainment Research survey shows 46% of viewers now choose a top SVOD service (Netflix, Prime Video, Disney+, Hulu, Max) as their first stop for TV, overtaking live TV (38%). This shift is stark compared to 2018, when…
Disney won nine Emmy Awards, reinforcing its content-driven strategy to boost streaming subscriptions and profitability. Hits like Shogun and The Bear support Disney's plan to raise prices for Disney+ and Hulu while bundling services to minimize churn. Despite signs of…
Venu Sports, the joint streaming venture between ESPN, Fox, and TNT Sports, may be scrapped, but Wells Fargo analyst Steven Cahall suggests ESPN could return to its original plan of licensing Fox Sports content for its “ESPN Flagship” service by…
Warner Bros. Discovery CEO David Zaslav expects Max to gain over 6 million subscribers this quarter, driven by a new bundle with Disney+ and Hulu, along with international expansion. He discussed the company’s focus on key franchises like DC and…
