Verizon is offering a free one-year subscription to Netflix Premium for customers who sign up for Peacock via its "+play" hub, saving users over $275. This bundle, the first of its kind between Netflix and Peacock, is timed to coincide…
Netflix's Q2 2024 profits surged 44% to $2.15 billion, driven by the addition of 8 million subscribers. The company's revenue increased by 17% year-over-year to $9.56 billion, surpassing analyst expectations. Netflix also reported significant growth in its ad-supported tier, which…
Nielsen’s The Gauge report reveals that streaming accounted for a record 40.3% of total TV usage in the US in June. This increase was driven by a 16% rise in viewership among 2 to 11-year-olds, marking the highest share for…
Disney is enhancing Disney+, Hulu, and ESPN+ with features like improved algorithms, custom promotional art, and email reminders to boost viewer engagement. They are also considering adding linear channels that broadcast popular shows continuously. These updates aim to strengthen Disney's…
Paramount's upcoming CEO David Ellison plans to transform the company into a tech-media hybrid, focusing on enhancing Paramount+'s engagement metrics by leveraging technology from Oracle. Despite industry-wide challenges, Paramount+ particularly struggles with low user engagement, marked by significantly fewer video…
Hallmark Media is launching Hallmark Plus in September, replacing Hallmark Movies Now, at $7.99 per month. The new service will offer entertainment content including the holiday series "Holidazed and Mistletoe Murders" and reality shows like "Finding Mr. Christmas." Subscribers will…
TheWrap examines how Hollywood's pivot to streaming to compete with Netflix has negatively impacted theatrical revenues. Disney's launch of Disney+ in 2019 led other studios like Warner Bros Discovery, Universal, and Paramount to follow suit, resulting in declining stock prices…
Peacock is increasing its subscription price by $2 ahead of the Summer Olympics in Paris, a strategy aimed at boosting subscriber numbers. Despite growth, Peacock ranks lowest in US audience demand share for originals and relies on linear programming for…
Ampere Analysis data shows that bundling streaming services reduces customer churn, with 42% of U.S. streaming subscribers regularly canceling and resubscribing. Disney+ resubscribers who opt for the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months compared to…
Netflix is proceeding with its plan to phase out its cheapest ad-free tier for existing subscribers, asking users to switch plans by July 13th. The basic plan subscribers, paying $11.99/month, must choose between the $6.99 ad-supported tier, the $15.49 ad-free…
