LG is launching an Innovation Lab under its LG Ad Solutions division to develop new methods for delivering more personalized and targeted ads on its webOS streaming platform and beyond. With streaming viewership growing and ad-supported models becoming more popular,…
Netflix's resurgence of older shows like Prison Break and Suits, which have seen significant viewership increases years after their original runs, highlights the importance of content distribution strategies in the streaming era. The "Netflix Effect" breathes new life into legacy…
Whale TV™ (formerly ZEASN) has rebranded to establish itself as a consumer-facing smart TV platform with over 41.1 million monthly active users. As part of its shift, Whale TV is consolidating its free streaming services into Whale TV+ and launching…
Disney's internal data leak in July revealed that Disney+ generated over $2.4 billion in revenue during the March quarter, making up 43% of the company's direct-to-consumer revenue, which includes Hulu and ESPN+. This emphasizes Hulu's value as Disney seeks to…
Sony Pictures CEO Tony Vinciquerra revealed that Crunchyroll is the only profitable streaming service aside from Netflix, with Sony planning to expand into genre-specific streaming. He predicts the market will consolidate to 3-4 major platforms, with niche services gaining traction.…
Parrot Analytics shows the average number of network TV episodes has dropped from 16.2 in 2018 to 11.8 as of July 2024, while streaming seasons have shrunk from 10.7 to 9.3 episodes. Rising production costs, declining ratings, and subscription growth…
Sony Pictures Entertainment CEO Tony Vinciquerra warned of "chaos" in Hollywood over the next two years, predicting a wave of mergers, bankruptcies, and sales. He highlighted the struggles of companies with cable networks, contrasting Sony’s position with that of Warner…
Janko Roettgers looks at all of the things streaming media is killing as the entertainment industry faces the fallout of its transition to digital. Cord-cutting continues to accelerate, with U.S. pay TV services losing 1.62 million subscribers in Q2 2024,…
In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…
Verizon Communications plans to acquire Frontier Communications in an all-cash deal valued at $20 billion to enhance its fiber network. Frontier, with 2.2 million fiber subscribers across 25 states, will add to Verizon’s existing Fios network, expanding their combined fiber…
