Warner Bros. Discovery (WBD) is attempting to retain NBA broadcasting rights by matching Amazon’s $1.8 billion per year bid for a game package. WBD has submitted matching paperwork to the NBA, but it remains unclear if the league will accept…

Warner Bros. Games has acquired Player First Games, the Los Angeles-based developer behind the free-to-play platform fighter videogame MultiVersus. The acquisition will see Player First Games continue under the leadership of co-founders Tony Huynh and Chris White, reporting to Warner…

Warner Bros Discovery (WBD) is enhancing the viewing experience for the 2024 Paris Olympic Games on Max, HBO Max, and discovery+. Fans will have access to 3,800 hours of live content, including 54 simultaneous live streams. New features include timeline…

Synthesia and Statista report that video accounts for over 82% of internet traffic. The brain processes visual information 60,000 times faster than text, making video highly effective for retention and emotional connection. Contextual advertising, which aligns ads with content, boosts…

Apple is re-evaluating its spending on Hollywood projects due to industry-wide production losses. Eddy Cue, Apple’s senior vice president of services, is urging studio chiefs Zack Van Amburg and Jamie Erlicht to manage budgets more closely for Apple TV Plus.…

Netflix's second-quarter earnings report showed steady growth without major surprises, adding over 8 million subscribers to reach 277 million globally. Amid industry changes and competitors like Warner Bros. Discovery and Disney forming bundles, Netflix remains focused on enhancing its content…

Warner Bros. Discovery (WBD) CEO David Zaslav's strategy to merge Discovery and HBO Max has not achieved the expected subscriber growth and profitability to compete with Netflix and Disney+. Analysts suggest either a spinoff of the movie studio and direct-to-consumer…

Apple TV+ is reportedly planning to license older films from major Hollywood studios to boost its viewership, which is currently less than 1% according to Nielsen. Despite having acclaimed original content, the platform lags behind competitors. This move could help…

Verizon is offering a free one-year subscription to Netflix Premium for customers who sign up for Peacock via its "+play" hub, saving users over $275. This bundle, the first of its kind between Netflix and Peacock, is timed to coincide…

Peter Naylor, a veteran in media-industry ad-sales, is leaving Netflix after joining in 2022 to help launch its advertising business. His departure, following that of Jeremi Gorman, highlights the challenges Netflix faces in scaling its ad-supported tier. Despite advancements in…