TVREV emphasizes why FAST channel owners should shift focus from launching new channels to marketing existing ones, citing the significant discovery problem in the space. At MIPCOM, experts noted that 90% of FAST viewing is concentrated on the top 10…

On Fast Company’s Most Innovative Companies podcast, Dude Perfect CEO Andrew Yaffe explained the brand’s growth from a YouTube trick-shot channel with 60 million followers into a global media business. Backed by a $100 million investment from Highmount Capital, the…

MediaRadar reports that Disney, Comcast, Lionsgate, and Warner Bros. Discovery collectively spent less than $3.3 million on advertising on Elon Musk’s X from January to September 2024, a dramatic 98% decline from the $170 million spent during the same period…

YouTube has launched a gifting feature for vertical livestreams, mirroring TikTok's LIVE Gifts, to boost creator monetization. To encourage adoption, Google is offering a 50% bonus on gifts for three months. The move aims to compete in the growing livestream…

Amazon Prime Video appears to be working on adding a multiview feature, based on new Prime Video app code analyzed by Android Authority. This feature, allowing users to watch multiple live streams simultaneously, would enhance its live sports streaming experience…

YouTube stated that more than 45 million people in the U.S. watched election-related content on November 5, 2024, highlighting a significant shift from traditional TV to digital platforms. While Nielsen reported 42.29 million viewers across cable and broadcast networks during…

Nielsen CEO Karthik Rao addressed the firm’s contract dispute with Paramount Global, rejecting claims of "substantial price increases" and asserting that Paramount is seeking an unsustainable 50% price cut. Rao highlighted Nielsen’s investments in upgrading its measurement tools and emphasized…

The Digital Entertainment Group reports that consumer spending on home entertainment reached $13 billion in Q3 2024, driven by a 26.7% increase in subscription streaming, now accounting for 91% of the total. While digital rentals grew 7.7%, EST and physical…

Cineverse reported a Q2 2024 net loss of $1.2 million on $12.7 million revenue, ahead of the record-breaking success of Terrifier 3, which grossed $82 million globally and became the highest-grossing non-rated film. The film is expected to drive $20+…

DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…