PilotDesk, a no-code AI workflow automation platform for ad operations, has secured a long-term partnership with LG Ad Solutions to expand the use of its YieldPilot product. This agreement follows a successful four-month pilot where PilotDesk improved operational efficiency and…

Antenna's latest study reveals that the 2024 Summer Olympics significantly boosted sign-ups for NBCUniversal's streaming service Peacock, with 2.8 million new sign-ups during the games. From July 25 to 31, average daily sign-ups to Peacock surged to 398k, marking a…

Ormax Media’s latest OTT Audience Report 2024 highlights significant growth in India's streaming landscape, driven exclusively by ad-supported video-on-demand (AVOD) platforms. The report estimates the OTT audience at 547 million, marking a 14% increase from 2023, with AVOD rising 21%…

Chick-Fil-A is making a push into the entertainment space by launching its own streaming service featuring original content. The fast-food chain is working with top production companies to create family-friendly unscripted shows and is also exploring scripted and animated projects.…

Paramount Global announced an extended deal with France's Canal+ Group, providing its TV subscribers free access to Paramount+ content via Canal's platforms and set-top boxes. This strategy mirrors similar launches in various regions, including Australia, the U.K., and LatAm, where…

Parks Associates' latest data shows that 71% of U.S. internet households use an SVOD service, with 42% using ad-supported VOD or FAST services. As consumers navigate an overwhelming number of streaming options, 46% of households now have five or more…

Nielsen's latest The Gauge report revealed that streaming accounted for 41.4% of all TV viewing in July, the highest share recorded, surpassing both broadcast (20%) and cable (29.6%). YouTube made history by capturing a 10% share of TV usage, becoming…

Netflix reported a 150% increase in upfront ad sales for 2024, despite being a smaller player compared to traditional media rivals. The streamer is focusing on product placement and branded content partnerships tied to popular series like Squid Game and…

The court's decision to block Venu Sports highlights antitrust concerns and the need for competitive diversity in sports streaming. This ruling may lead to broader scrutiny of bundling practices, delaying Venu's launch but preserving market competition. The case could reshape…

India’s Competition Commission (CCI) has raised initial concerns about the proposed $8.5 billion merger between Reliance and Walt Disney’s media assets in the country, particularly over cricket broadcast rights. Cricket dominates India’s sports market, and the combined entity would have…