Tag: YouTube TV

Starz has renewed its multi-year partnership with YouTube, continuing its presence on YouTube TV and YouTube Primetime Channels as a premium add-on while planning to introduce more customized bundles. This move taps into the demand for bundled services, with recent…

YouTube TV users are reporting a major home screen redesign across platforms like iOS, Roku, and Xbox, prioritizing on-demand and "Resume Watching" content over live TV. The update pushes live channels further down the page, with promotional banners like NFL…

YouTube is revamping its connected TV app as it solidifies its position as the most-watched media company, surpassing competitors like Netflix and Disney+. The updates, announced at the Made on YouTube event, include features like episodic content organization, immersive previews,…

While Netflix is often declared the winner of the streaming wars, YouTube dominates U.S. streaming time on both TVs and smartphones, according to Nielsen. However, YouTube’s ad-driven, user-generated content model differs from subscription-based services like Netflix. As the focus shifts…

YouTube TV has solidified its position as the 4th largest live TV streaming provider in the U.S., with a subscriber base of over 8 million. After adding 50,000 new subscribers in Q2 2024, the service is poised for further growth…

NBCUniversal's coverage of the Paris Olympics Opening Ceremony garnered 28.6 million viewers across NBC and Peacock, marking the most-watched Summer Olympics Opening Ceremony since London 2012. Peacock saw record streaming engagement, with over 2.5 million viewers, contributing to over 1…

Comcast's Xfinity TV will become the official TV platform partner of the NBA, WNBA, and USA Basketball starting next year, replacing YouTube TV. NBC and Peacock will air around 100 regular-season games annually from 2025, including NBA All-Star events and…

YouTube reported Q2 2024 advertising revenue of $8.66 billion, a 13% increase from $7.66 billion a year ago, though below Wall Street expectations of $8.93 billion. Despite a decrease from Q1's 20% growth, YouTube's ad business remains strong compared to…

Ampere Analysis reports that YouTube ranks second only to Disney in global non-sports content spending for 2024, with its total investment placing third overall, including sports rights. Forecasted to generate $35 billion in ad revenue, YouTube surpasses Disney+ and Prime…

EverPass Media, a joint venture by the NFL and RedBird Capital, acquired UPshow, allowing its customers to stream NFL Sunday Ticket starting in the 2024 season. This move enhances EverPass's content library and out-of-home viewing experience. The acquisition follows Sunday…