Tag: user experience

Accedo's Nikki Perugini emphasizes the importance of generational understanding in OTT product design, with a focus on Gen Z’s unique digital behaviors and expectations. As mobile-first digital natives, Gen Z demands intuitive, hyper-personalized, and visually engaging user experiences that reflect…

Netflix is testing an OpenAI-powered AI search tool on iOS devices in Australia and New Zealand, allowing users to find content using natural language and mood-based prompts. The tool is opt-in and builds on Netflix’s existing recommendation systems, aiming to…

Simply.TV has acquired Red Bee Media’s Content Discovery Business and secured a majority growth investment from Summit Partners. The acquisition strengthens Simply.TV’s U.S. market position and global footprint, while the funding marks its first institutional capital to support its expanding…

Pluto TV has updated its VOD interface with features like personalized recommendations and trending content, enhancing engagement amid rising streaming demand. The update, available on Apple tvOS and Android TV, will expand to Amazon Fire TV. VOD viewership has grown,…

DirecTV has launched a new My Apps Carousel feature for Gemini and Gemini Air streaming devices, enhancing user experience by centralizing trending on-demand and live content from third-party apps. Users can customize the app order for easier access to preferred…

Philo is launching a brand refresh, including a new logo and interface upgrades, while maintaining its low-cost service. Despite a recent price increase, Philo now includes a free AMC+ subscription, enhancing its content offerings. The platform continues to grow, surpassing…

Kirby applauds pause ads as a non-intrusive advertising format that appears when viewers pause content, offering a natural and less disruptive experience compared to traditional ad formats like pre-roll, mid-roll, and overlay ads. This ad format takes advantage of natural…

Plex expanded its FAST offering by launching 92 new channels in July, bringing its global total to nearly 1,200 channels across 195 countries. The company added diverse content, including new single IP channels and sports coverage, further solidifying its extensive…

Warner Bros. Discovery has updated Max's homepage with a new personalization system that tailors content recommendations to individual users. This Whole Page Optimization, now live for all U.S. adult profiles, reorders content based on user preferences and removes repeated and…

Amazon is rolling out a redesigned Prime Video UI to improve user experience with a clearer layout. The new navigation bar includes categories like Home, Movies, and Live TV, along with sections for Prime membership content and add-on subscriptions. AI-generated…