Tag: subscriptions

A new study by Digital i reveals that Netflix’s ad-free subscribers watch 40% more content daily than ad-supported users, consuming 34 additional minutes on average. Despite paying significantly more, ad-free users stream more Netflix, which remains dominant in the U.S.,…

Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…

Ormax Media’s latest OTT Audience Report 2024 highlights significant growth in India's streaming landscape, driven exclusively by ad-supported video-on-demand (AVOD) platforms. The report estimates the OTT audience at 547 million, marking a 14% increase from 2023, with AVOD rising 21%…

TheWrap looks at how legacy media companies are inching toward streaming profitability through cost-cutting, bundling, ad tiers, and price hikes, though challenges remain. Disney posted its first combined streaming profit, with ESPN+ leading the charge, while Paramount+ and Warner Bros.…

Rivian is adding built-in Apple Music streaming to its electric vehicles as part of a new software update, following the company's decision not to offer Apple CarPlay or Android Auto. Instead, Rivian is pushing its paid Connect Plus subscription service,…

Nebula, Dropout, and Beacon are creator-owned streaming platforms targeting niche audiences. Nebula, with over 500,000 subscribers since 2019, has tripled its customer count and doubled its revenue in the past year. Dropout, known for “Game Changer” and “Dimension 20,” has…

MLB Network has launched a new direct-to-consumer (DTC) streaming service in the U.S., available for $5.99 per month. The service includes MLB At Bat for $6.99 per month and is free for MLB.TV subscribers and certain cable/satellite customers through the…

Research from Parks Associates shows a 30% drop in US spending on streaming services, averaging $63 per month in 2024, down from $90 in 2021. Many consumers are switching to ad-based alternatives. The average number of subscriptions per household has…