Tag: subscriber retention

The Drum reports that Disney’s deal to bring TelevisaUnivision networks to Hulu + Live TV—and bundle Disney+ with ViX in Mexico—is more than a content expansion. It’s a strategic pivot toward the $3.6 trillion Hispanic market, which now makes up…

Kirby analyzes how Apple TV+ continues to lag behind in the streaming race, despite an ephemeral bump in market share from 7% to 8% in Q1 2025, driven by the return of Severance. He argues that high ARPU and prestige…

Apple TV+ is poised for a potential cultural breakthrough with the buzz surrounding Severance season 2, which could rival the success of Ted Lasso. Unlike its earlier struggles to retain subscribers due to a limited library, Apple TV+ has significantly…

Netflix's 2024 strategy emphasizes subscriber retention, a focus on fewer but higher-quality original productions, and leveraging earned media for visibility. Key tactics include diversifying its library with licensed content, targeting selective investments in live programming, and maintaining "rock-bottom churn rates"…

TVREV highlights that Apple TV+'s 43% price hike in Q4 2023 drove a 33% increase in UCAN revenue and significantly boosted ARPU, despite a rise in churn. The platform’s focus on premium original content, which ranks third in demand share,…

Disney CFO Hugh Johnston discussed the impact of Disney+’s strategy to integrate ESPN, live news, and blockbuster films, highlighting its success in reducing churn and boosting engagement. He pointed to recent hits like Inside Out 2 and Deadpool & Wolverine…

Bango’s Super Bundling: Inside Secrets report identifies telcos as essential partners for media companies, with 66% of East Asian consumers, 55% in Latin America, and nearly half in Europe and the Americas preferring telcos to lead bundled subscription offerings. Leveraging…

Charter Communications will bundle ad-supported streaming services like Max, Disney+, and Paramount+ into select cable packages at no extra cost starting in early 2025. CEO Chris Winfrey outlined the phased rollout aimed at boosting subscriber retention and acquisition as traditional…

Streaming services like Disney+, Max, and Peacock are partnering with grocery and delivery companies, such as Kroger, DoorDash, and Instacart, to offer bundled subscriptions. These deals aim to reduce subscriber churn by aligning entertainment with essential services, following Amazon Prime’s…

The streaming industry faces rising subscriber churn as platforms raise prices and competition heats up. Despite adding 55.2 million subscribers in Q1 2024, 50.4 million cancellations occurred, reflecting market volatility. To combat this, streamers are turning to bundling, ad-supported tiers,…