Tag: subscriber retention

The streaming industry faces rising subscriber churn as platforms raise prices and competition heats up. Despite adding 55.2 million subscribers in Q1 2024, 50.4 million cancellations occurred, reflecting market volatility. To combat this, streamers are turning to bundling, ad-supported tiers,…

Comcast's Peacock reported mixed earnings, with a loss of 500,000 subscribers in Q2 but a 38% year-over-year increase to 33 million subscribers. Revenue rose to $1 billion, and losses narrowed to $348 million from $651 million a year ago. Peacock's…

Paramount's upcoming CEO David Ellison plans to transform the company into a tech-media hybrid, focusing on enhancing Paramount+'s engagement metrics by leveraging technology from Oracle. Despite industry-wide challenges, Paramount+ particularly struggles with low user engagement, marked by significantly fewer video…

Ampere Analysis data shows that bundling streaming services reduces customer churn, with 42% of U.S. streaming subscribers regularly canceling and resubscribing. Disney+ resubscribers who opt for the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months compared to…

Parrot Analytics data shows that new episodes of streaming originals have slowed in 2024 due to the 2023 WGA and SAG-AFTRA strikes and reduced budgets. Peacock and Paramount+ lead in new episode demand, each with over 29.6% of their demand…

Dish Network has announced a deal that offers Netflix's standard plan with ads (regularly $6.99/month) at no additional cost for two years with a Dish TV subscription. This initiative aims to slow subscriber losses by requiring a 24-month commitment. Similar…

Streaming companies are shifting focus from subscriber growth to profitability amidst rising content costs and high churn rates. To address these challenges, they must prioritize subscriber retention through personalized experiences and proactive engagement strategies, utilizing data-driven insights and AI tools.…