Tag: streaming data

Nielsen will phase out its panels-only measurement solutions by the end of 2025, shifting to its hybrid "Big Data & Panel" product that combines traditional panel data with data from smart TVs, cable boxes, and streaming services. This move comes…

The Media Ratings Council (MRC) has accredited Nielsen's Big Data & Panel National TV measurement product, marking the first approval of a hybrid panel-big data methodology. This solution integrates Nielsen’s traditional panel data with insights from 75 million streaming devices,…

The Hollywood Reporter explores how TV ratings collide with streaming as Nielsen’s new "panel plus big data" measurement gains approval. Used by Amazon for Thursday Night Football, it boosts reported viewership by 8%, highlighting streaming's growing impact on audience metrics…

Gracenote’s new Data Hub and 2024 State of Play report provide insights into SVOD catalogs, covering content types, exclusivity, and global trends across major platforms. Insights from the Data Hub help streaming platforms, content creators, advertisers, and journalists understand catalog…

Netflix has teamed up with Nielsen to measure viewership for its Christmas Day NFL games, using Nielsen’s advanced methodology that combines Netflix’s streaming data. With high-profile teams and all ad slots sold out, Netflix anticipates a large holiday audience as…

Netflix will release its biannual viewership report today, titled "What We Watched: A Netflix Engagement Report," covering the first half of 2024. The report will provide detailed viewing data, with co-CEO Ted Sarandos pushing for more transparency across the streaming…