Tag: streaming data

Gracenote’s new Data Hub and 2024 State of Play report provide insights into SVOD catalogs, covering content types, exclusivity, and global trends across major platforms. Insights from the Data Hub help streaming platforms, content creators, advertisers, and journalists understand catalog…

Netflix has teamed up with Nielsen to measure viewership for its Christmas Day NFL games, using Nielsen’s advanced methodology that combines Netflix’s streaming data. With high-profile teams and all ad slots sold out, Netflix anticipates a large holiday audience as…

Netflix will release its biannual viewership report today, titled "What We Watched: A Netflix Engagement Report," covering the first half of 2024. The report will provide detailed viewing data, with co-CEO Ted Sarandos pushing for more transparency across the streaming…