Tag: streaming advertising

Future of TV Briefing explores how Amazon and Google are turning up the pressure on The Trade Desk by offering advertisers discounts and credits to buy third-party CTV inventory through their own DSPs. While the incentives are relatively small, they…

The Hollywood Reporter covers the kickoff of the 2025 Upfronts in New York, where major media companies like NBCUniversal, Disney, and Warner Bros. Discovery are pitching advertisers in a volatile economic environment. With uncertainty around tariffs, inflation, and shifting market…

YouTube pulled in $8.93 billion in ad revenue in Q1 2025, marking a 10% YoY jump and helping push Alphabet to its most profitable quarter ever, with $90.23 billion in total revenue and $34.54 billion in net income. YouTube’s ad…

Philo has grown to 3.4 million monthly active users, driven by a mix of subscription and ad-supported FAST content. The company has launched a new advertiser-facing platform showcasing detailed user data to attract more ad revenue, highlighting strong engagement metrics…

The Streaming Madman takes aim at Ryan Reynolds' MNTN, questioning the legitimacy of its advertising claims and business practices as it prepares to go public. He argues that MNTN’s core strategy relies on misleading audience retargeting tactics and low-value ad…

FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…

The Streaming Madman dives into how streaming is making winter suck less with a ton of live sports and, of course, ads. He breaks down ESPN+’s Australian Open coverage, the potential for golf and March Madness to step up their…

Warner Bros. Discovery is leveraging The White Lotus to attract major sponsors to Max, marking a shift in how HBO content is monetized. Despite HBO’s traditional ad-free model, Max’s ad-supported tier allows brands like American Express, Diageo, Google, BMW, and…

tvScientific has raised $25.5 million in a Series B funding round led by NewRoad Capital Partners, Roku, and Second Alpha Partners, with participation from existing investors. The company aims to expand the CTV ad market by making it a viable…

The Streaming Madman skewers Advertising Week 2024, mocking it as a self-congratulatory spectacle where the elite advertising community flaunts their tech obsession and AI fascination. He critiques the industry's shift from creative innovation to tech jargon, pointing out that CTV…