Tag: pluto tv

Jeff Schultz, Paramount Global’s chief business development and strategy officer for streaming, will depart by year-end. Schultz was instrumental in Pluto TV’s growth into a billion-dollar business and the launch of Paramount Plus, helping achieve profitability for Paramount’s streaming division.…

Skip evaluates Pluto TV's partnership with French broadcaster M6, where both companies are exchanging content and joining forces on ad sales in the French AVOD market. Pluto TV will provide 12 channels and nearly 3,000 hours of content to M6’s…

MX8 Labs study reveals that Tubi is the leading FAST service, watched by 25% of surveyed viewers, with The Roku Channel (23%) and Pluto TV (18%) trailing behind. Tubi is particularly popular among Black viewers (45%) and Samsung smartphone users…

A Horowitz Research survey reveals that 43% of streaming consumers have signed up for subscription-based services after discovering a TV series on a free, ad-supported streaming TV (FAST) platform. Conversely, 53% of users reduced their spending on subscription services due…

Paramount's Q2 2024 earnings report revealed a 2.8 million subscriber loss for Paramount+, attributed to the planned exit from a South Korean bundle deal. Despite this, the company reported strong financial performance with a 16% increase in advertising revenue and…

Lightshed Partners addresses the question of who owns connected TV streaming traffic, examining whether the app/platform or the programmer should get viewership credit. It contrasts how viewership is credited for shows streamed through apps like Tubi and Pluto on third-party…

Paramount Advertising has launched the Paramount Ads Manager, a self-serve ad buying platform targeting small and mid-sized businesses. This platform allows these businesses to create, manage, and track commercials on Paramount Plus and Pluto TV. Unique features include self-service creative…

Lightshed's Rich Greenfield explores the challenges facing Paramount's Pluto TV, which is struggling compared to rivals Tubi and The Roku Channel, according to Nielsen data. Tubi's success is attributed to its advanced algorithm for content recommendation, contrasting with Pluto's linear…

Paramount Global is in talks to potentially sell Pluto TV, led by Pluto TV's co-founder. While no valuation or official offers have been made, the sale's value will depend on whether it includes exclusive access to Paramount's content. Pluto TV's…

Paramount Global and Skydance Media are merging in an $8 billion deal to revitalize the studio, expand digital distribution, and cut costs. The merger, announced on July 8, will feature a new logo combining Paramount and Skydance elements. David Ellison…