Tag: partnerships

Netflix and Mastercard are partnering to offer Mastercard holders exclusive benefits at Netflix’s immersive experiences, including Stranger Things: The First Shadow on Broadway and Netflix House locations opening in 2024. The collaboration aims to meet growing demand for transformative entertainment…

Andrew Wamugi highlights how EverPass Media's partnership with Netflix to stream NFL Christmas Day games in commercial venues expands EverPass’s sports portfolio and Netflix's out-of-home distribution strategy. Wamugi notes that this deal strengthens EverPass’s position as a key intermediary in…

Fox Entertainment and Hulu have signed a $1.5 billion deal through 2029, granting Hulu in-season streaming rights to Fox's programming and expanding their marketing partnership. The agreement secures Hulu as the next-day hub for Fox content, including hits like The…

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…

Warner Bros. Discovery and Criterion Collection have extended their licensing agreement, keeping Criterion’s esteemed film catalog on Max, reinforcing Max's position as a top platform for cinephiles with a blend of contemporary and classic cinema.

Streaming services like Disney+, Max, and Peacock are partnering with grocery and delivery companies, such as Kroger, DoorDash, and Instacart, to offer bundled subscriptions. These deals aim to reduce subscriber churn by aligning entertainment with essential services, following Amazon Prime’s…

Variety analyzes how streamers like Netflix and Amazon are evolving their content acquisition strategies in Europe, shifting from aggressive rights grabs to more flexible licensing models. This change presents new opportunities and challenges for broadcasters and indie producers, with streamers…

Diamond Sports has confirmed FanDuel as the new naming rights partner for its regional sports networks, replacing Bally Sports. FanDuel will integrate sports betting promotions and may purchase up to 10% equity in Diamond Sports. Pending court approval, FanDuel will…

We evaluate how Crunchyroll’s partnership with Bango taps into indirect channels like telcos and banking apps to fuel global subscriber growth. This bundling strategy lowers acquisition costs and positions Crunchyroll for "Super Bundling," offering a profitable path forward in the…

Lights Out Sports TV, founded by NFL’s Shawne Merriman, has partnered with CreateAds.tv to offer brands, including small businesses, access to premium TV ad inventory on its platform. The service generates 37 million monthly impressions and is available on Roku,…