Best Buy and Roku Partner for Season-Long Brand Integration in Idea House
The partnership is the first of many lifestyle executions that Roku has planned, initially teased during the company’s NewFronts presentation earlier this year. Idea House serves as the kickoff for further programming, including shows with Martha Stewart and Jessica Alba.
In addition to branding on the home screen to promote Idea House, Roku also added pause ads throughout all of the episodes.
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