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Category: Partnerships

Best Buy and Roku Partner for Season-Long Brand Integration in Idea House

The partnership is the first of many lifestyle executions that Roku has planned, initially teased during the company’s NewFronts presentation earlier this year. Idea House serves as the kickoff for further programming, including shows with Martha Stewart and Jessica Alba.

In addition to branding on the home screen to promote Idea House, Roku also added pause ads throughout all of the episodes.

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MyBundle.TV scores deal with National Rural Telecommunications Cooperative

MyBundle.TV has scored a new deal, inking a strategic partnership with the NRTC, as the company advances its ambitions of becoming the go-to-partner for broadband providers that want to offer simplified aggregated streaming options to customers.

The new agreement means the 1,500 members of NRTC – the National Rural Telecommunications Cooperative – can take advantage of MyBundle.TV, which provides aggregation tools and products to help make it easier for providers to offer (and consumers to find) the streaming services they want in one place.

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