Roku and Comcast’s FreeWheel have expanded their partnership to enable real-time bidding on Roku’s app ecosystem, including The Roku Channel. This integration reduces fragmentation in the CTV marketplace, enhancing advertiser reach and transparency while supporting growing demand for ad-supported streaming.
Netflix and Mastercard are partnering to offer Mastercard holders exclusive benefits at Netflix’s immersive experiences, including Stranger Things: The First Shadow on Broadway and Netflix House locations opening in 2024. The collaboration aims to meet growing demand for transformative entertainment…
Netflix has partnered with Duolingo to promote Season 2 of Squid Game, integrating over 40 phrases from the series into Duolingo’s Korean lessons and launching a TikTok filter inspired by the show’s Red Light, Green Light game. The collaboration aims…
Samsung TV Plus has launched Letterman TV, a FAST channel exclusive to the U.S. and Canada. The channel features curated content from Late Show With David Letterman, including iconic interviews, Top 10 lists, and segments like "Stupid Pet Tricks," with…
DAZN and LTN have expanded their partnership to deliver 11 low-latency live streaming channels to betting locations and Amazon Prime Video in Germany. Using LTN’s automated playout and multicast IP network, DAZN enhances its coverage with a pop-up channel for…
Crunchyroll has launched its app on Xfinity X1, Xfinity Flex, and Xumo Stream Box, expanding access to its 50,000+ anime episodes and 25,000+ hours of content on Comcast platforms and Xumo smart TVs.
Awful Announcing, in conversation with sports media experts William Mao and Bob Thompson, highlights the UFC’s $1.5 billion ESPN media rights deal expiring in 2025 as a rare opportunity in a locked-up sports rights market. ESPN is the frontrunner, bolstered…
Kristina Shepard, former VP at Roku, has joined NBCUniversal as EVP, Streaming and Performance Sales and Partnerships. She will lead efforts to diversify revenue streams and expand digital partnerships across streaming, programmatic, and FAST networks. Shepard’s appointment comes ahead of…
Comcast and Warner Bros. Discovery (WBD) have signed a multiyear deal enabling Comcast to bundle Max in the U.S. and launch an ad-supported Max app through Sky in the U.K. and Ireland by 2026. The agreement resolves a Harry Potter-related…
ZEE5 Global has partnered with Stage, India’s regional streaming service, to bring Stage’s dialect-based programming to U.S. audiences via ZEE5’s add-on service for $2.99 per month.
