The partnership is the first of many lifestyle executions that Roku has planned, initially teased during the company’s NewFronts presentation earlier this year. Idea House serves as the kickoff for further programming, including shows with Martha Stewart and Jessica Alba.
In addition to branding on the home screen to promote Idea House, Roku also added pause ads throughout all of the episodes.
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Roku, which touts itself as the number one TV streaming platform in Mexico by hours streamed, has announced partnerships with Aiwa, Daewoo, and Sansui. These three brands join the Roku TV offering in Mexico, which already includes Hisense, TCL, ATVIO, HKPRO, InFocus, JVC, Philips, Sanyo, and Sharp.
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MyBundle.TV has scored a new deal, inking a strategic partnership with the NRTC, as the company advances its ambitions of becoming the go-to-partner for broadband providers that want to offer simplified aggregated streaming options to customers.
The new agreement means the 1,500 members of NRTC – the National Rural Telecommunications Cooperative – can take advantage of MyBundle.TV, which provides aggregation tools and products to help make it easier for providers to offer (and consumers to find) the streaming services they want in one place.
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Giant Interactive has been acquired by Testronic Labs, a global QC and localization company providing services to publishers and developers around the world.
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Tremor will acquire Amobee’s Omnichannel Demand Side Platform and Advanced TV Platform, which will give the combined entity a vital edge in the cutthroat digital advertising market, where advertisers are forever seeking to optimize campaigns to maximize yields.
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SPI/FilmBox has expanded its partnership with telco Globacom to bring nine channels from its portfolio to Nigerian streaming service Glo-TV.
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Verimatrix announced that Harmonic is one of the first partners to integrate its cloud platform with Verimatrix StreamkeeperSM.
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Tubi, Fox Entertainment’s free ad-supported streaming service, July 20 announced it has partnered with Canada’s Shaw Communications, to make its service available to Shaw’s 7+ million customers.
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Much has been made about the union of Netflix, the company that used to lecture you like a librarian about not getting more content until the DVDs on your coffee table were returned, and Microsoft, the company that seems to have been born on third base yet, has to get bunted in for the run.
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