Tag: paramount

Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The OS aims to improve ad efficiency, enhance user experience, and address content conflicts of interest. Backed by Disney, Paramount, and…

The Streaming Madman critiques the recent wave of cable network devaluations and corporate spinoffs, framing them as desperate attempts by media conglomerates to offload failing assets. Paramount, Warner Bros. Discovery, and now Comcast have written down or restructured billions in…

John Ourand, speaking on the Marchand Sports Media podcast, highlighted the NFL’s pivotal role in sustaining traditional broadcasters like Fox and CBS, arguing that without NFL programming, networks like FS1 could collapse. However, he noted that the NFL's leverage diminishes…

Kirby chops it up with The Streaming Madman, exploring his picks for the worst mergers of all time and examining the turbulent world of media consolidations. Kicking off with the rumored Warner Bros. Discovery and Paramount merger, ultimately abandoned by…

Business Insider explores how David Zaslav of Warner Bros. Discovery pursued a merger with Paramount throughout 2024 but never made a formal cash offer, a key condition for Paramount's Shari Redstone. With no proposal from WBD, Paramount opted for a…

The Wrap report reveals that major streaming companies like Netflix, Disney, and Paramount are expected to reach a record $126 billion in content investment this year, according to Ampere Analysis. This surge is largely directed towards streaming, with $40 billion…

Comcast announced it is considering spinning off its cable TV channels into a new company, a move that led to a 4% jump in its stock on an otherwise down market day. The proposal, still in early stages, aims to…

Comcast has proposed spinning off its cable TV networks, excluding NBC and Peacock, into a standalone entity, aiming to focus more on broadband and streaming growth. This move reflects Comcast’s response to industry trends, as cable networks lose profitability and…

Paramount Global has ended its audience measurement contract with Nielsen due to disagreements over price increases, which Paramount considers unreasonable given the industry's shift toward digital and multi-platform viewing. To maintain ad tracking, Paramount plans to use alternatives like VideoAmp…

Skip evaluates Pluto TV's partnership with French broadcaster M6, where both companies are exchanging content and joining forces on ad sales in the French AVOD market. Pluto TV will provide 12 channels and nearly 3,000 hours of content to M6’s…