Tag: media strategy

On Fast Company's Most Innovative Companies podcast, Warner Bros. Discovery's JB Perrette discussed Max’s global expansion to 74 markets, driving its subscriber count to 110 million. The company is leveraging existing IP, increasing local original content, and using AI to…

Disney is prioritizing “skinny bundles” over its Venu sports streaming venture, citing their growing appeal and Venu’s redundancy. CEO Bob Iger confirmed ESPN will also launch a standalone streaming service with betting and fantasy sports features. Disney is merging Fubo…

Kirby unpacks Hub's latest Video Redefined report, which highlights Gen Z's growing preference for short-form, mobile-first content on platforms like TikTok and YouTube over traditional TV and movies. The report emphasizes that younger audiences value convenience, authenticity, and instant engagement,…

Sesame Street is searching for a new home for its original episodes after Warner Bros. Discovery decided not to renew its output deal with HBO and Max. While Max will retain the show's library through 2027, the decision aligns with…

Nielsen and TikTok have partnered to integrate TikTok into Nielsen One, enabling advertisers to compare TikTok ad performance with campaigns on CTV, linear, and digital platforms. This collaboration helps brands optimize media strategies with robust cross-media insights and demographic data,…

Warner Bros. Discovery has added Max to The Roku Channel as part of its channels lineup, marking a strategic pivot back to third-party distribution. Originally focused on direct-to-consumer sales, WBD’s move reflects current priorities to boost cash flow and manage…

The Wrap report reveals that major streaming companies like Netflix, Disney, and Paramount are expected to reach a record $126 billion in content investment this year, according to Ampere Analysis. This surge is largely directed towards streaming, with $40 billion…

Comcast announced it is considering spinning off its cable TV channels into a new company, a move that led to a 4% jump in its stock on an otherwise down market day. The proposal, still in early stages, aims to…

Comcast has proposed spinning off its cable TV networks, excluding NBC and Peacock, into a standalone entity, aiming to focus more on broadband and streaming growth. This move reflects Comcast’s response to industry trends, as cable networks lose profitability and…

The Streaming Madman critiques the ineffective and antiquated strategies in political advertising, likening the approach to outdated consumer marketing tactics that fail to resonate with an increasingly engaged electorate.