Tag: media strategy

The story this week was that 88% of Prime Video users are now watching with ads—but the real headline is that only 12% care enough to pay to skip them. This isn’t a failure of Amazon’s strategy; it is the…

Top Rank Boxing will end its media rights deal with ESPN in August and is now seeking multiple distribution partners instead of a single exclusive outlet. CEO Bob Arum says the promotion sees growing demand across digital and streaming platforms,…

News Corp has completed the $2.1 billion sale of Foxtel to DAZN Group, receiving a 6% stake in the sports streamer and repayment of shareholder loans. Foxtel will retain its brand identity under DAZN, as the new parent aims to…

On Fast Company's Most Innovative Companies podcast, Warner Bros. Discovery's JB Perrette discussed Max’s global expansion to 74 markets, driving its subscriber count to 110 million. The company is leveraging existing IP, increasing local original content, and using AI to…

Disney is prioritizing “skinny bundles” over its Venu sports streaming venture, citing their growing appeal and Venu’s redundancy. CEO Bob Iger confirmed ESPN will also launch a standalone streaming service with betting and fantasy sports features. Disney is merging Fubo…

Kirby unpacks Hub's latest Video Redefined report, which highlights Gen Z's growing preference for short-form, mobile-first content on platforms like TikTok and YouTube over traditional TV and movies. The report emphasizes that younger audiences value convenience, authenticity, and instant engagement,…

Sesame Street is searching for a new home for its original episodes after Warner Bros. Discovery decided not to renew its output deal with HBO and Max. While Max will retain the show's library through 2027, the decision aligns with…

Nielsen and TikTok have partnered to integrate TikTok into Nielsen One, enabling advertisers to compare TikTok ad performance with campaigns on CTV, linear, and digital platforms. This collaboration helps brands optimize media strategies with robust cross-media insights and demographic data,…

Warner Bros. Discovery has added Max to The Roku Channel as part of its channels lineup, marking a strategic pivot back to third-party distribution. Originally focused on direct-to-consumer sales, WBD’s move reflects current priorities to boost cash flow and manage…

The Wrap report reveals that major streaming companies like Netflix, Disney, and Paramount are expected to reach a record $126 billion in content investment this year, according to Ampere Analysis. This surge is largely directed towards streaming, with $40 billion…