Tag: live sports

Netflix’s Mike Tyson vs. Jake Paul boxing match drove 1.43 million new sign-ups within three days, marking the services “single largest acquisition moment,” per Antenna Data. With 108 million viewers, Netflix claims it was the “most-streamed sporting event in history.

NFL RedZone surprised viewers in Week 15 by introducing ads during its previously ad-free broadcasts, undermining its long-held promise of “seven hours of commercial-free football.” The split-screen ads, featuring sponsors like Verizon and Gatorade, frustrated users and sparked backlash on…

Netflix has recruited top NFL broadcasters from rival networks for its Christmas GameDay, raising questions about why competitors allowed their talent to join. Analysts suggest networks prioritized maintaining strong ties with the NFL, whose influence outweighs the risks of aiding…

Netflix Co-CEO Ted Sarandos framed the Jake Paul vs. Mike Tyson fight as a defining moment for the platform’s live streaming ambitions, despite technical challenges. Sarandos emphasized Netflix’s focus on high-impact, event-driven programming like WWE Raw and NFL Christmas games,…

Andrew Wamugi analyzes Apple's cautious approach to acquiring sports media rights, contrasting it with competitors like YouTube, Amazon, and Netflix, and questioning its commitment to live sports. Despite notable investments in Major League Soccer and Major League Baseball, Apple has…

Disney CFO Hugh Johnston discussed the impact of Disney+’s strategy to integrate ESPN, live news, and blockbuster films, highlighting its success in reducing churn and boosting engagement. He pointed to recent hits like Inside Out 2 and Deadpool & Wolverine…

Disney+ launched an ESPN hub, offering bundle subscribers access to ESPN+ live sports, original content, and on-demand programming alongside Disney+ and Hulu content. Standalone Disney+ users also gain curated sports and Hulu options. This move strengthens Disney’s unified streaming strategy…

EverPass Media and Netflix have partnered to stream Netflix's two NFL Christmas Day games to commercial establishments, while Netflix retains exclusive residential streaming rights. Businesses need an EverPass subscription to access the games featuring the Chiefs vs. Steelers and Ravens…

Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent viewers during the Tyson-Paul event, marks both a milestone and a teachable moment. Despite attracting a global audience, technical issues…

Netflix’s Paul vs. Tyson and Serrano vs. Taylor 2 event set streaming records with 60 million global live viewers for the main event.