Tag: live sports

Rogers Communications has secured exclusive Canadian NHL media rights in a new 12-year, $11 billion deal, reinforcing its dominance in Canadian sports media. The deal not only cements Rogers’ control over national hockey broadcasts but also allows for sub-licensing flexibility,…

Sky’s 2024 Attention Index highlights a major shift toward on-demand viewing in the UK, with smart TVs and mobile devices becoming the go-to screens. Despite this, live sports — especially football, F1, and darts — continue to anchor linear TV.…

FloSports is expanding its Smart TV presence through a new partnership with Accedo, following a record year of growth and a Series D funding round led by Dream Sports. The move aims to enhance reach and platform scalability as FloSports…

The NFL will air all three of its 2025 Christmas Day games on streaming platforms, with two games on Netflix and one on Amazon Prime Video. Netflix continues its three-year Christmas Day partnership, while Amazon’s game falls under its existing…

ESPN is in talks to acquire NFL Media in a deal potentially worth $2 billion, aiming to fold key assets like RedZone, NFL Draft coverage, and original programming into its upcoming DTC brand. This move mirrors ESPN’s historic 1987 NFL…

Parks Associates' latest study confirms live sports as a key driver for streaming growth, with 33% of U.S. internet households subscribing to D2C sports services. Kirby explores how Disney+ and Netflix are expanding into live sports, while FAST platforms like…

FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…

ESPN+’s streaming failure during UFC 313 couldn’t have come at a worse time, with UFC’s exclusive negotiating window set to expire on April 15. The glitch-filled pay-per-view frustrated fans who paid $79.99, and UFC President Dana White didn’t hold back…

AEW is moving its pay-per-view events to Prime Video in a multi-year deal covering the U.S., Canada, and the U.K. While WBD’s Max still streams AEW’s weekly shows, Prime Video’s bigger reach and strong live sports setup made it the…

Warner Bros. Discovery has scrapped its plan to charge separately for the B/R Sports add-on, instead keeping live sports bundled with Max’s Standard and Premium ad-free tiers. Kirby unpacks why this move makes strategic sense for WBD, as the company…